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    The Bridge to Your Brand Likeability, Marketability, Credibility
    The Bridge to Your Brand Likeability, Marketability, Credibility
    The Bridge to Your Brand Likeability, Marketability, Credibility
    Ebook139 pages2 hours

    The Bridge to Your Brand Likeability, Marketability, Credibility

    By S. Renee Smith

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    About this ebook

    Have you ever wondered: How much am I worth? How can I standout among my co-workers? How can I grow my business? How can I be heard when everyone else is screaming?

    The Bridge to Your Brand Likeability, Marketability, Credibility shares the formulas, lays out the blueprint, and leads you across the busy and noisy marketplace. Using specific examples and stories from her clients, Branding Expert and Life Coach S. Renee shows you what you're doing wrong and how to fix it. WIth questions that you can ask yourself throughout the book, you'll never get lost while you make the transition from being overlooked to becoming the go-to person.

    Cub Foods CEO & President Keith R. Wyche says, “S. Renee has blessed us with a roadmap to creating a brand that contains the three most critical elements in branding: likeability, marketability, and credibility. I have had the good fortune of not only sharing the stage with S. Renee, but also, more importantly, being helped by her insight, wisdom, and knowledge in this all-important area—personal branding."

    Award-winning Executive Vice President, Rita C. Turner
    Wilmington Trust now M&T Bank says, "The Bridge to Your Brand is an important guide for developing the branding strategy you need to boost your career. It inspires and provides a plan to move from a floundering hopeful to a firm brand in the marketplace.”

    Award-winning Journalist Art Fennell of Art Fennell Reports, The Comcast Nework says, “As a journalist, my job is to identify, screen, and interview people who are likable, marketable, and credible. S. Renee has all three down to a science. The Bridge to Your Brand can teach you how to present like the experts.”

    Executive Search Consultant, Dr. Herbert C. Smith, HC Smith Limited, Chairman says, “The Bridge to Your Brand is really The Bridge to Your Brain. Pick this book up only if you understand that power, influence, and money resides with people who are likable, marketable, and credible. The choice is yours for an exciting future.”

    LanguageEnglish
    PublisherS. Renee Smith
    Release dateAug 1, 2011
    ISBN9780977329243
    The Bridge to Your Brand Likeability, Marketability, Credibility
    Author

    S. Renee Smith

    S. Renee, a branding expert and life coach, is the embodiment of personal branding. Fearlessly and effortlessly embracing diverse career opportunities—corporate marketing, management, entertainment, public relations and—entrepreneurship, she now teaches others how to effectively navigate difficult life and career transitions. A workshop presenter and keynote speaker across a wide-range of industries, she is also a popular radio and television show guest. S. Renee has been nationally recognized and honored for her work. Read more http://srenee.com/about_srenee.htm.

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      Book preview

      The Bridge to Your Brand Likeability, Marketability, Credibility - S. Renee Smith

      The Bridge to Your Brand

      Likeability

      Marketability

      Credibility

      By S. Renee

      Published by S. Renee at Smashwords

      Copyright 2011 S. Renee

      Discover other S. Renee titles at Smashwords.com

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      ****

      FOREWORD BY KEITH R. WYCHE

      A There Is More Inside™ Product

      Published by:

      SRS Productions, Inc.

      P.O. Box 177, Dover, DE 19903

      302-736-5131

      Or visit our website at

      www.srenee.com

      Copyright © 2011 by S. Renee

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from publisher.

      The Bridge is a There is More Inside™ product. There Is More Inside™ is a registered trademark of SRS Productions, Inc.

      Inquiries regarding permission for use of the material contained in this book should be addressed to:

      SRS Productions, Inc.

      c/o: S. Renee

      P.O. Box 177

      Dover, DE 19903

      302-736-5131

      Special Sales: There Is More Inside™ books and products are available in special quantity discounts when purchased in bulk by corporations, organizations, and special interest groups. For information, please email srenee@srenee.comor call 302-736-5131.

      Cover Design: Andy & Cheri Wenner, Aurora Art Company

      Photographs: Jakeem C. Smith, JProductions Photography

      ****

      Also by S. Renee

      There Is More Inside

      Personal Essentials Needed for Living a Power-Packed Life

      ****

      The Bridge is dedicated to:

      My sister, Wanda Marie Smith-Barclay

      You are one of the most likeable people I know. You have been sent to this planet to be the bridge that leads people to love through laughter. Intuitive, funny, and generous, you love deeply and give liberally.

      Out side of our parents, you’re one of the most credible people I know, and the only person on earth I’d go to war with knowing you’d show up on time, do what you said you would, and no questions asked, have my back.

      Now, that’s a brand to brag about!

      I love you, Sis

      ****

      ACKNOWLEDGMENTS

      A gigantic "Thank You" to the special people who love, surround, and support me and my outlandish dream to kiss the world with the voice of love and self-empowerment.

      • My parents, William J. Smith, Sr. & Shirley M. Taylor-Smith whose brand is as tight as they come: We’ll be there for our daughter no matter what—praying, uplifting, and encouraging her to be her best and do what she’s been sent to this planet to do and become.

      • My Aunt Joan Draine-Burris. You love me as a daughter and treat me like a sister. Glad we’re on the same path.

      • My friend Kirra Cruise-Streat. For 26 years we’ve been on this journey together—laughing, crying, and sharing the secrets of our lives. Without judgment you stand with me, unconditionally loving and encouraging me to stay on the path. You are my BFF.

      • My friend Kevin J. Bacot. You’ve caught my tears with your heart. God is full of surprises. Thankful for our friendship.

      • My friend Phyllis Brooks-Collins. It was a divine connection when we met over a decade ago. Surprised by our immediate openness to share our hopes, dreams, and fears, you’re a reminder that we never meet a stranger. We’re just being introduced to ourselves over and over again.

      • My friend and editor Sandra Scott. You traveled as an assistant and now you assist as an editor. In both cases we’ve had long nights (and conversations), tight deadlines, and great faith. The last six years have been as amazing to me as you have expressed them to be for you. It’s good to be a gateway.

      • My friend Chris Delprince. You’re always looking for ways to help me to help others. You believe in my mission, message, and value. But above all, you believe in me.

      • My brother Joseph. You’re committed to the cause. Like the undercurrent of a river you’re always moving; quietly serving without the need for acknowledgment.

      • My brother Mark. Your serious interest and commitment to follow my message astonishes me. You excitedly watch television interviews and training videos, listen to radio interviews, and read my manuscripts. Then, you provide a detailed, analytical critique of my work. Someone has to have the courage to do it.

      • My brother-in-law Thaddeus Barclay. It seems that when things get backed up, just in the nick of time you call, asking How can I help?

      • My brother William Jr. and my nephews and nieces. Glad you’re leaving footprints in the sand.

      • And to you, the reader. The Bridge was written for YOU! Six years have passed since the release of There Is More Inside, and for the last six years I heard: S. Renee, when are you going to write your next book? I thought about this new journey we would take together every year since we first met. Sometimes I thought about you for months at a time. In my mind, I would rehearse what we shared during workshops, private sessions, conferences, or chatting on the street.

      Based on those experiences, I wanted to provide you with information that would help you to step higher, move faster, and feel better about who you are, your life’s journey, and your personal and professional relationships. This is it—The Bridge to Your Brand Likeability, Marketability, Credibility. A bridge provides safe and swifter travel from one side to the next. Fortunately, bridges don’t have to be everywhere—just in locations where conditions are impossible or too dangerous to travel. You know where you need bridges in your life. In those places, lay out the information in this book to help you cross over.

      Remember, I am with you. I wish you safe travels across The Bridge.

      ~ S. Renee

      ****

      Foreword by

      KEITH R. WYCHE

      President & CEO, Cub Foods

      More than ever, to enjoy a successful career, build a lasting and meaningful relationship, or to even have a sense of inner peace requires introspection and planning. Given the competitive nature of the business world, the stress and demands of family life, and the desire for drama-free relationships, we all are looking for something or someone who adds value and meaning to our lives.

      As I began my personal transition from success to significance, I began to understand the extreme importance of being known for something. Too often we spend our lives like a ship without a rudder unsure of who we are, what we stand for, and why we were put on this earth. Conversely, at the same time, we are attracted to those who have a keen sense of purpose, know their value, and are secure in their own skin.

      A few years back, the term Personal Branding came into vogue. For many of us, it was an obscure term that we struggled to understand. We more clearly understood the meaning of brand when it came to products or companies. In my thirty-plus years in corporate America, I’ve been blessed to work for companies whose brands are highly respected. To this day when people learn that I once worked for IBM and AT&T there is an assumption of competence that I enjoy. In part, it’s because of who those companies are, and what their brands stand for.

      However, in a personal sense, few of us really grasped the importance of having our own, individual brand. Just as a BMW is known as the Ultimate Driving Machine, and the Volvo brand is associated with safety, each of us, whether we know it or not, has a brand image. People make decisions about us, promote us, date us, marry us, or befriend us, based upon our personal brand. Likewise, they fire us, break up with us, de-friend, and divorce us if our brand does not live up to our brand promise. In a nutshell, does who we really are match who we claim to be?

      More often than not, most of us do not fully comprehend what it takes to understand, develop, and manage our personal brand. We spend years on our jobs working hard, performing well, but not receiving the pay, recognition,

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