Deliver Webinars Like a Pro: An Essential Guide for Business Owners
By Melodie Rush and Carl Stearns
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Deliver Webinars Like a Pro - Melodie Rush
Deliver Webinars Like a Pro
An Essential Guide for Business Owners
Tips & Strategies to Setting Up and Using Webinars Effectively for Sales Presentations, Marketing Campaigns and Online Training
by
Melodie Rush & Carl Stearns
Meet the Authors
Melodie Rush is an experienced speaker and webinar presenter, having lead more than 1000 webinars since 2001 and attended at least four times that many. In that time, she has seen it all, from great webinars that drove results to those where time slowed to a crawl as the presenter droned on. She has presented to many fortune 500 companies with webinar audiences of 1 attendee to several 100. Melodie knows what works and what doesn’t. Melodie lives in Erie, CO and loves traveling, volunteering at the zoo and taking photos.
Please connect:
Website www.melodierush.com
FaceBook - www.facebook.com/wecreatemvps
Twitter https://twitter.com/WeCreateMVPs
LinkedIn - https://www.linkedin.com/in/melodierush
GooglePlus - https://plus.google.com/+MelodieRush1
Carl Stearns is a digital marketing technology consultant and speaker that has been using online meeting and webinar technology for sales, software support and live online education/training since 2000. Currently, Carl works with A/E professionals, businesses, consultants, doctors, government agencies and manufacturers helping to leverage online technology to directly affect lead generation and sales of their products and services. Carl lives in the resort town of Coeur d’Alene, Idaho where he enjoys boating, wakeboarding and skiing.
Please connect:
Website www.civicmindmedia.com
FaceBook - www.facebook.com/carlstearns
Twitter https://twitter.com/carlstearns
LinkedIn - https://www.linkedin.com/in/civicmindmedia/
GooglePlus - https://plus.google.com/+CarlStearns-Marketing-Consultant
Table of Contents
Introduction
Chapter One - An Introduction to Webinars
Chapter Two - What You Need to Conduct a Webinar
Chapter Three - Styles, Formats, and Timing
Chapter Four - Marketing Your Webinar
Chapter Five - Making the Most of your Webinar - Leverage
Chapter Six - Some Final Tips for Creating the Best Webinar Possible
Next Steps
Introduction
Welcome to Deliver Webinars Like a Pro. This book is an Essential Guide for Business Owners and represents more than 15 years of experience from both Melodie and Carl.
We are so excited to share our knowledge with you and are happy to help you on your journey to delivering high quality online presentations. In this book we discuss the planning, setting up and executing of webinars for both the corporate world and small businesses. You will learn how webinars can be used for sales presentations, marketing campaigns, online training and customer support. We address technology requirements, paid and free services, as well has how to make money with webinars.
Please share with us any questions you may have. Also if you find mistakes in this book please let us know by contacting us using the information on The Author page right before the this introduction and table of contents.
We look forward to hearing about your successful webinars.
To get a list of resources, join our Facebook Group, and get updates to this book please
visit www.DeliverWebinars.com or text the keyword WEBINARS to 58885 or text your email address to (303) 622-3939 or scan this QR Code.
Chapter One
An Introduction to Webinars
What is a webinar?
The term webinar is a simple play on words, combining the word web with seminar. With that in mind, a webinar is a seminar which is transmitted through the web to participants using video, slideshow and audio conferencing software and services.
Webinars typically involve a presenter, a producer and attendees (often referred to as the audience). Participants can view anything, from a live video stream to documents or applications currently being used in real time on the presenter’s computer screen.
Participants in a webinar are provided with login information and, in most cases, use a web browser to engage in the conference. The primary benefit of a webinar is that people can attend from any location in the world - as long as they have access to the internet.
There are many types of online conferencing;