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    Janitorial Made Simple: Promote and Market Your Business
    Janitorial Made Simple: Promote and Market Your Business
    Janitorial Made Simple: Promote and Market Your Business
    Ebook96 pages2 hours

    Janitorial Made Simple: Promote and Market Your Business

    By Kim Gardner

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    About this ebook

    "Promote and Market Your Business" is the third book in the "Janitorial Made Simple" series. This book provides tips and tools to help you effectively promote and market your expertise, and compete in the janitorial and maintenance services industry. You will learn how to:
    --Get new clients by understanding their maintenance issues
    --Set goals to help your potential and existing clients maintain a professional, spotless environment
    --Bid on service contracts
    --Promote and deliver dependable and quality service.

    LanguageEnglish
    PublisherKim Gardner
    Release dateDec 14, 2014
    ISBN9781311905901
    Janitorial Made Simple: Promote and Market Your Business
    Author

    Kim Gardner

    KIM GARDNER is an expert in the janitorial and building maintenance and service industry. He has over 29 years of service and experience procuring and fulfilling government (federal and state), commercial and private contracts (to include industrial, retail, financial, educational and medical institutions).Over the years Gardner has honed and developed concise and methodical methods of cleaning. His teaching methods, training and consultations has helped new and existing business owners service and coordinate the activities of their business. Through his guidance, they learn every detail of the cleaning business, from accounting principles, marketing and generating new business, to supervision and delegation of work details for cleaning crews. He helps others to:--Develop operational office procedures to insure company growth and longevity;--Understand corporate structures, trademarks, infringement and territorial rights; and--Utilize effective advertisement and marketing methods through multiple media sources.Through his company, MJM, Inc., he has also provided janitorial franchise opportunities to the public. Franchisees learned corporate structure, obtained on-site instructional courses for certification, and initial contracts that were secured to help them get a jump start in their business.Gardner has always been dedicated to helping others utilize techniques to expedite the cleaning process, provide quality assurance, and perform with integrity. For himself and those he mentors, there is a "Gold Standard" that has been set. And that standard is "To be the preeminent janitorial maintenance company provider of quality service that inspires and empowers personnel to reach their full potential."GOVERNMENT CERTIFICATIONS(SBA)8a Certified(DBE) CertifiedSCMSDC MBE Certified

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      Book preview

      Janitorial Made Simple - Kim Gardner

      JANITORIAL MADE SIMPLE

      Promote and Market Your Business

      by

      Kim Gardner

      Copyright: 2001

      Multi Janitorial Management Incorporated (MJM Inc.)

      All rights reserved. This book is protected by copyright. It may not be shared, loaned, reproduced or used in part or in whole, in any way whatsoever, by anyone other than Kim Gardner, MJM Inc., or its representatives.

      Disclaimer:

      The author has made every effort to ensure the accuracy of the information herein. However, the information contained in this book is sold without warranty, either expressed or implied. All legal, business or financial advice in this book is for informational purposes only. We do not guarantee or warrant that the use of the processes, techniques, material or equipment described in this book will produce fully satisfactory results. Seek professional advice before acting on the contents contained in this book. The author is not responsible for the success or failure of any business you start as a result of reading and or using the information presented. It is the responsibility of the reader of this book to know and comply with local, state and federal laws and regulations that apply to this business.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      TABLE OF CONTENTS

      Introduction

      Chapter 1: Marketing

      Overall Marketing Strategy

      The Importance of ‘Networking’

      The Advertising Program

      Advertising Media

      The Grand Opening

      Chapter 2: Selling Services

      Identifying the Customer

      Prospect Identification

      Prospect Management

      Selling Services to a Prospective Customer

      Chapter 3: Professional Knowledge and Service

      Customer Service

      Teaching Your Customers How to Complain

      How to Win Customers and Keep Them

      Professional Knowledge

      Equipment Maintenance

      Storing Procedures

      Pricing Services

      Job Bidding

      Chapter 4: Service Procedures

      Preparing for Service Calls

      Conducting Service Calls

      Post-Service Call Procedures

      Quality Control

      ABOUT THE AUTHOR

      INTRODUCTION

      In today's economy, there are businesses, large and small, that are experiencing financial security. According to the U.S. Bureau of Labor Statistics, the fastest growing occupation for the next decade is that of the professional cleaning specialist. Many financial analysts view the commercial cleaning industry as recession-proof and highly stable. One of the best opportunities is the janitorial field, where more jobs are available than there are qualified and capable companies to service all of the needs that exist. This book will focus on how to promote and market your business with tips and tools that enables you to compete with other companies that provide comprehensive janitorial and building maintenance services.

      Cleaning is a very labor-intensive business that requires dedication and a desire to provide the best service for the thousands of opportunities that exist everyday. Most businesses require a lot of attention to detail to maintain a clean and presentable facility. Clients can include a wide range of facilities, including commercial, retail, industrial, financial, hospitality, educational and medical institutions.

      Customers rate building cleanliness as one of the most important factors in determining the image of a company. Maintaining a professional-looking building translates into a feeling of comfort and cleanliness. Your cleaning business must work with clients to understand their maintenance issues and set goals to help them improve and maintain a professional, spotless environment.

      View your potential and existing customers as lifelong partners. Understand the importance of promoting and delivering consistent, dependable, and quality service. Take a vested interest in your business that is dedicated to developing a team of cleaning professionals who live by your philosophy of Do it right the first time.

      Chapter 1: Marketing

      Overall Marketing Strategy

      Marketing communications concern all of those tools used to make consumers aware of the availability of a service and to induce them to buy it, rather than the competitor’s services. The following section will focus on personal communications, including selling, which is ordinarily face-to-face (or telephone) persuasion of potential customers. The other type of marketing is cross-customer or word-of-mouth communications.

      In addition, we will tell you how to utilize mass communication, which includes:

      --advertising (paid endorsement/encouragement of your service)

      --public relations (unpaid endorsement or evaluation of your service)

      --and the general area of exhibitions (trade fairs, consumer and dealer display shows and the like)

      Marketing Focus

      You cannot survive just waiting for the customer to come to you. Instead, focus on the specific market segments whose requirements match your offerings. Focusing on targeted segments is the key to your future. You should attempt to put components in place that will capture and satisfy the identified need. Develop an effective strategy to focus your message and your product

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