Kickstarter for Online Sellers: Get the Money You Need to Fund Your New Product Line
By Nick Vulich
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About this ebook
Crowdfunding is the newest method to fund your business.
At its most basic level crowdfunding is asking a group of like-minded persons to back you. In essence you tell them, I have this cool idea for a new way to sell Manga on eBay, but I need a little cash to get it started. In return for their support (money) you reward backers with different incentives. For $5.00 you may give them a shout out on your home page or a free digital download. For $25.00 you may offer them a first edition of a new Manga, for $250 you could offer them a hand-signed poster from a semi-famous artist, and for $2500 the reward could be an invitation to the online opening of your new store, or maybe you could offer to feature the backer's face somewhere in your store graphics.
The most successful crowdfunding campaign to date was the Veronica Mars Kickstarter in 2013. Producers raised nearly six million dollars from 91,000 backers who couldn't get enough of the TV series. $25 backers were rewarded with a digital download of the movie, $200 backers received a movie poster hand-signed by the cast, and one lucky $10,000 backer received a speaking role in the movie.
In effect crowdfunding is the coming together of people and an idea. It's a collaboration to make something happen.
For eBay sellers it's a tougher sell because in most cases you're raising money for a commercial product with just one purpose in mind—to make more money. So if you intend to attract backers, you need to craft one hell of a story.
Order your copy today, and discover how to grow your business - one project at a time.
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Kickstarter for Online Sellers - Nick Vulich
Kickstarter for Online Sellers
Get the Money You Need to Fund Your New Product Line
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Copyright © 2015 by Nick Vulich
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Table of Contents
Use Kickstarter to Fund and Grow Your Business
Interview with Hanson Grant
Interview with Brandon Kelly
Use Kickstarter to Fund and Grow Your Business
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Most eBay businesses get started with little or no money out of pocket. Sellers begin by listing items they already have around the house. As time goes by they decide eBay is a pretty decent way to make a few extra bucks.
The next step may be to sell a few things for friends and neighbors. More often than not they check out a yard sale, garage sale, or local estate sale, and then see what’s available at local thrift stores.
If these sellers need financing it normally comes from their personal credit card.
Up until now that’s been the extent of financing available to eBay sellers. Banks aren’t too obliging when they hear the words eBay
and business
used together. All too often negative connotations come to mind, and the banker ends up telling you it’s a great concept, but _____.
(You can fill in the blank.)
Kabbage is another financing option available to eBay and Amazon sellers. Kabbage offers small business loans from $500 to $100,000 to online sellers based upon sales data from their eBay and Amazon accounts. Their finance rates aren’t cheap. I think I paid $90.00 in interest and fees on a $500 loan. The good thing is you get the money quickly—most often within an hour or less of applying. It’s deposited directly into your PayPal account, and payments are deducted from your PayPal account.
If you have a brick and mortar location or a connection with a local banker more options may open up to you, but for most sellers—the only choice is to use their personal credit card, or to get a short term