Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    The Retail Handbook: Helping You Achieve Your Potential in Retail
    Unavailable
    The Retail Handbook: Helping You Achieve Your Potential in Retail
    Unavailable
    The Retail Handbook: Helping You Achieve Your Potential in Retail
    Ebook242 pages2 hours

    The Retail Handbook: Helping You Achieve Your Potential in Retail

    By Antony Welfare

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    For every retailer that wishes to learn how to achieve their potential in Retail. The Retail Handbook follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers ... and win the battle for your customers.

    LanguageEnglish
    PublisherPanoma Press
    Release dateJul 20, 2011
    ISBN9781907722509
    Unavailable
    The Retail Handbook: Helping You Achieve Your Potential in Retail

    Related to The Retail Handbook

    Related ebooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Where To Sell

      Jan 28, 2021

      There’s never been a broader variety of ways to get your makes out there, so the real challenge is deciding which are right for you. First and foremost, think back to your audience – those customers you considered on page 8 who’ll love what you do. W

      4 min read

    • Article

      What's Your Growth IQ?

      Jan 1, 2019

      How would you define 'Growth IQ'? Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includ

      6 min read

    • Article

      Power Player

      Aug 9, 2023

      Power Player
      4 min read

    • Article

      A Fashionable Entrance

      Nov 19, 2018

      A Fashionable Entrance
      5 min read

    • Article

      Market Your Makes

      Dec 9, 2022

      Market Your Makes
      9 min read

    • Article

      Too Much, Too Quick

      Jul 11, 2019

      Too Much, Too Quick
      7 min read

    • Article

      Juanita Neville-Te Rito of RX

      Jun 22, 2022

      The lockdown, in hindsight was incredibly fascinating. To live in, it was terribly confusing. For the first time in my lifetime, there was no rulebook on what to do or what not to do. The first thing that was evident is that we realised we are all hu

      5 min read

    • Article

      Magnus’ Marketing Minute

      Dec 1, 2022

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      5 min read

    • Article

      Everything Must Go

      Mar 20, 2018

      Retail advertising has always been at the centre of the specialist versus generalist debate. Traditional retail, trade and below the line work has been shaped by the need to balance supporting both marketing and sales teams, and meeting the demands o

      3 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      Selling Online

      May 12, 2022

      There’s never been a broader variety of ways to get your makes out there, so the challenge is deciding which channel is right for you. First and foremost, think back to your audience – where do they hang out, both online and offline? How do they like

      2 min read

    • Article

      LUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY

      Nov 22, 2018

      With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In this article, the author sheds light on the dilemmas facing the luxury sector and poses questions accompanying each d

      8 min read

    • Article

      Decision Time: More Profit Or More Sales?

      Apr 22, 2019

      IN THE NEXT look at our “8 levers of sales growth” series we tackle the decision between winning more valuable clients (lever 2) or winning a higher volume of clients (lever 3). If your business is in the fortunate position of being well established

      2 min read

    • Article

      Tech And The Future Of Physical Retail – A View From SXSW

      Jun 6, 2018

      There has been much discussion of the future of physical retail. Can it survive and thrive with the threat of ecommerce? Are we to see the death of bricks and mortar retail trading in the near future as online purchasing becomes the norm? The debate

      2 min read

    • Article

      Back To Basics

      Jun 22, 2023

      DAVID: WHAT ARE SOME OF THE CHALLENGES FACING BRANDS TODAY? MARK: A lot of senior marketers are obviously struggling with budget. I think we are at a point now, where marketers know that they need to spread their money top and bottom of funnel, long

      7 min read

    • Article

      Meet The CX Mullet

      Aug 12, 2018

      Meet The CX Mullet
      3 min read

    • Article

      Check, Please

      Apr 4, 2023

      Check, Please
      7 min read

    Reviews for The Retail Handbook

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words