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    Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market
    Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market
    Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market
    Ebook97 pages57 minutes

    Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market

    By Ray Riechert, Jerry Riechert, Kathy Roberts and Scott Morris

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    About this ebook

    Local Businesses can no longer rely on traditional advertising or marketing strategies alone to generate business and compete effectively with local competitors.

    This is why Local Business Associates put together a strategic marketing book for local business owners just like you.

    Your local business may be a “brick and mortar” business and you may not think you need to be doing Internet marketing, but that's no longer true.

    One of the most effective tools for any local business is for your website to have a high Google ranking for keywords that are important for your business niche.

    When you search for a business (i.e. plumber) on Google, there will be 3 listings and a map with all the other businesses in your area. This is called the Google 3-Pack.

    This is prime real estate on Google because it’s FREE advertising and nothing is better than free. To achieve one of these coveted spots requires setting up your website so Google can find you.

    You probably get many calls from solicitors telling you they can do your search engine optimization (SEO) for you and get you on page 1 of Google.

    Implementing a strong local SEO plan for your business is a must to compete effectively. So the question becomes, “How do I do this effectively?”

    Four marketing strategies will help you build a strong SEO plan: video marketing, content marketing, social media marketing and email marketing.

    Video marketing is the most important lead generation tool you can use today. Your customers carry smartphones and tablets everywhere they go and they will search for local businesses to do research.

    Video marketing solves 2 problems for you. First, videos allow you to answer questions your customers may have and this also builds rapport and trust before they even start doing business with you.

    Second, when you create YouTube videos and you combine it with “must do” SEO, your videos will get ranked on page 1 of Google. Customers will find your videos and they may begin a relationship with you as a result.

    A content marketing strategy is something many local businesses probably don’t think about. In their minds, too many other things need to get done.

    If you look at the big box stores, most of them have blogs. They write blogs for 2 reasons: to drive traffic through the front door and to improve their Google ranking position.

    Local businesses need to write about everything about their business to help customers understand what they’re all about. When you write you should also add a local SEO strategy so your information can be found at the top of page 1 on Google.

    This is the most efficient way to get found on the search engines like Google, Yahoo and Bing.

    The third small business marketing tip that will help your business is social media marketing. Word of mouth advertising can spread like wildfire on social media.

    Google Plus and Yelp are very important players for branding your business. Since Google Plus is a Google product just like YouTube, it favors you when people are searching for information on Google.

    Citation sites like Yelp have become very important because many Yelp listings appear at the top of page 1 on Google and if you have many negative reviews you could be in trouble unless you address them positively.

    Email marketing is tied into all of this because if your blog posts, website and YouTube videos are found on page 1, customers may want more information.

    Email marketing allows you to continue a conversation with these customers for a long period of time.

    These 4 concepts are some of the most important marketing strategies you can do to improve your business. We live in a nanosecond world and you have to capture customers’ attention wherever you can.

    Local Business Associates has put together information that will help your local business. We ask you to take a look at our book and see for yourself how much you

    LanguageEnglish
    PublisherRay Riechert
    Release dateJan 18, 2016
    ISBN9781311328533
    Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market
    Author

    Ray Riechert

    Ray Riechert has been an Internet marketer since 2008. After 20 years of corporate life, he chose a franchise opportunity. This gave him the chance to find ways to advertise his business on the Internet. He didn’t know it at the time, but his research background helped him build a world-class ranking system for YouTube videos and local businesses that save local businesses money in advertising costs. He is the mad scientist of the team at Local Business Associates.

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      Book preview

      Dominate Your Local Google Search - Ray Riechert

      Dominate Your Local Google Search

      A Step-by-Step Guide For Local Businesses

      How To Be #1 In Google In Your Local Market

      Ray Riechert, Jerry Riechert,

      Scott Morris and Kathy Roberts

      Copyright © 2016 Local Business Associates

      Published by Local Business Associates at Smashwords

      Smashwords Edition, License Notes

      This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard word of this author.

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the author.

      Freeze Time Media

      Cover illustration by Jaz Escamilla

      Introduction

      Getting Free Advertising on Google

      Search Engine Optimization (SEO)

      How to Beat the Big Boys

      Why Video Marketing Matters

      On-Page Search Engine Optimization

      Is Your Website Mobile-Ready?

      Conclusion

      About the Authors

      Introduction

      Everybody’s heard of Google, and everybody’s used Google, so if you own or manage a small business, why aren’t you dominating your Local Google Search?

      For most business owners and managers the answer is simply that they don’t know how or didn’t know they could dominate the top of their Local Google Search.

      Well, not only is it possible, but it’s essential to your success, and it can make or break your business.

      A Google search precedes 87% of all visits to a local business.

      Most businesses advertise in one form or another, but potential customers who hear or see your ad often don’t remember your name. What they most often remember is your message, so they go to Google and type in keywords that they remember from your message, and bingo, there you are; or maybe I should say, there you should be.

      When potential customers type keywords into the Google search field that relate to your business, if your website, video, blog or other online real estate doesn’t pop up, you’re dust.

      The good news is that never has to happen.

      In this book, we have detailed every step you need to take to get ranked #1 in Local Google Search every time. We hold nothing back; we reveal all the secrets so that you can do it yourself for your own business.

      Why are we sharing all our secrets?

      Because we know that some people won’t want to do it themselves and will potentially use some of our premium paid for services, and that’s how we make money. But we’re giving you all the information right here, right now, with absolutely nothing left out.

      So, enjoy the next 80 pages of this awesome book and please let us hear of your success with our information.

      Your next stop = #1 in Local Google Search

      Thanks,

      Ray, Scott, Jerry and Kathy

      Getting Free Advertising on Google

      Why Buy Local?

      Over the past few years, customers have decided to support their local businesses over the big box stores more and more. The reasons are obvious. Local businesses provide a better experience.

      Data collected from AYTM Market Research in 2014 demonstrated that personal service was the second most important reason Internet users chose local businesses over larger corporate companies by 53%.

      Lower prices offered by big box

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