TechLife News

2 мин. чтения

Twitter may be the megaphone for the leader of the free world, but the company’s headline omnipresence has yet to turn into a long sought after pot of gold for the company. In the near term at least, it appears that is the way it will remain. A lean

Radio Ink Magazine

2 мин. чтения

We eat food every day, and we drive cars every day. But food purchases happen on a short purchase cycle and car purchases happen on a longer one. How often does the average citizen purchase the product or service your client sells? The purchase cycle

Popular Science

3 мин. чтения

Stock imagery for Facebook ads and online shopping is so bad that this person clearly shopping on eBay was the best option. Also, if you zoom in, you can see that the card isn't a credit card, but rather a loyalty card for what seems to be a UK chain

TechLife News

1 мин. чтения

The Walt Disney Co. has “dramatically” slashed its advertising budget on Facebook and Facebookowned Instagram, according to a report in the Wall Street Journal. It’s the latest setback for the social network, which is facing a growing advertising boy

Inc.

1 мин. чтения

“Advertise through Facebook, and use its Lookalike Audiences feature. Take the things you know about your potential customer—where they live, what kind of business they’re in, their age. Facebook can look across a variety of these data points and com

NPR

2 мин. чтения

Under fire for its role in the presidential election, the social network giant unveiled plans involving snail mail to verify the identity of advertising buyers and stop future foreign manipulation.

MacWorld

4 мин. чтения

There was a time when deleting your Facebook account was a pie-in-the-sky fantasy, but this week’s news might have you thinking twice. In a series of reports, we learned that an employee at Facebook erroneously handed a trove of data to a company cal

Fast Company

1 мин. чтения

Facebook’s 1.8 billion users helped it generate more than $26 billion in 2016 revenue—with roughly 80% of it from mobile ads. But scale is only part of what’s driving that dazzling success: COO Sheryl Sandberg and her team have been relentlessly expe

AdNews

1 мин. чтения

The current challenge for marketers is finding a way to test the effectiveness of advertising across various channels. GroupM is the latest organisation to tackle this with its new measurement model. Dubbed Fusion, it combines both market mix modelli

TechLife News

2 мин. чтения

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the “core” of the service to fight rampant abuse and misinformation. But it’s not clear if changing that essence — how it rewards interactions and values popularity — would even wor

The Atlantic

3 мин. чтения

For the first time on record, the number of people working in the industry is declining during an economic expansion.

India Today

1 мин. чтения

Facebook makes most of its money by customising ads. Advertisers pay Facebook to make their ads visible to potential customers. Facebook does not share data of users with advertisers. Instead it does a profiling of users as per the requirements of ad

The Christian Science Monitor

3 мин. чтения

New Yorker writer Auletta takes his readers deep inside the conference calls and boardrooms of the professionals on the front lines of the industry's internet transformation.

The Atlantic

6 мин. чтения

Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news

MacWorld

4 мин. чтения

BY NICK MEDIATI, MELISSA RIOFRIO, AND MICHAEL SIMON There was a time when deleting your Facebook account was a pie-in-the-sky fantasy, but this week’s news might have you thinking twice. In a series of reports, we learned that an employee at Facebook

Apple Magazine

2 мин. чтения

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the “core” of the service to fight rampant abuse and misinformation. But it’s not clear if changing that essence — how it rewards interactions and values popularity — would even wor

TechLife News

2 мин. чтения

Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential elections, an acknowledgement of previous misuse. But it’s not clear if it will be enough to stop bad actors from abusing its system. The changes includ

Computeractive

1 мин. чтения

A new UK watchdog will give you more control over how tech giants like Facebook and Google use your personal data, the Government has announced. The Digital Markets Unit, which will start work in April, will also aim to prevent tech companies from ab

TechLife News

2 мин. чтения

With just over a year left until the 2020 U.S. presidential election, Facebook is stepping up its efforts to ensure it is not used as a tool to interfere in politics and democracies around the world. The efforts outlined this week include a special s

Apple Magazine

1 мин. чтения

Google parent Alphabet on Monday reported a jump in first-quarter net income on the back of strong digital ad sales and an accounting adjustment. The Mountain View, California-based company’s net income surged 73 percent to $9.4 billion, or $13.33 pe

Kiplinger

3 мин. чтения

Facebook is not getting a lot of likes these days. This spring, we learned that Cambridge Analytica, a data analytics and political consulting firm, gained access to the personal information of up to 87 million Facebook users. In the weeks that follo

Apple Magazine

2 мин. чтения

With just over a year left until the 2020 U.S. presidential election, Facebook is stepping up its efforts to ensure it is not used as a tool to interfere in politics and democracies around the world. The efforts outlined this week include a special s

Los Angeles Times

3 мин. чтения

Mark Zuckerberg, Facebook's CEO, has an easy justification for his decision to run political ads on the platform no matter what lies they tell. He doesn't want to play censor, so it's up to the public to decide what's true and what's false. Twitter t

TechLife News

2 мин. чтения

Facebook is coming for your kids. The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents. The free app is aimed at kids under 13, who can’t yet have their own accounts un

Apple Magazine

2 мин. чтения

Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential elections, an acknowledgement of previous misuse. But it’s not clear if it will be enough to stop bad actors from abusing its system. The changes includ

Los Angeles Times

3 мин. чтения

Top executives at Facebook and Twitter commenced hours of testimony Wednesday on Capitol Hill in hearings that are designed to address foreign influence and political bias, but will likely include a sprawling list of grievances against the nation's b

Los Angeles Times

2 мин. чтения

Facebook has become a prime outlet for presidential campaign messaging, with President Trump and his Democratic rivals collectively spending more than $1 million every week on targeted ads, according to published reports. So it was disturbing, to say

AdNews

5 мин. чтения

“As per usual, the industry bodies are all very East Coast/Sydney centric and it doesn’t offer opportunities to include those involved in strategy development work ... which precedes any creative.?” The Communications Council is a national organisat

TechLife News

1 мин. чтения

Google parent Alphabet on Monday reported a jump in first-quarter net income on the back of strong digital ad sales and an accounting adjustment. The Mountain View, California-based company’s net income surged 73 percent to $9.4 billion, or $13.33 pe

Apple Magazine

2 мин. чтения

Facebook is coming for your kids. The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents. The free app is aimed at kids under 13, who can’t yet have their own accounts un