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    Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable
    Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable
    Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable
    Ebook42 pages29 minutes

    Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable

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    About this ebook

    Influence customer perceptions and make your advertising more memorable!

     This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.

    In 50 minutes you will be able to:
       • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
       • Learn how you can use this theory as a psychology-based tool in marketing and management practices
       • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior 

    ABOUT 50MINUTES.COM | Management & Marketing
    50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
    LanguageEnglish
    Publisher50Minutes.com
    Release dateSep 2, 2015
    ISBN9782806266309
    Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable

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      Book preview

      Gestalt Psychology for Marketing and Leadership - 50minutes

      Key information

      Names: Gestalt psychology, gestaltism.

      Uses: The theory is used in the fields of psychology, education and service, in management, in the industrial sector and in philosophy.

      Why is it successful? It is based on the functioning of the human brain.

      Key words: Gestalt, Gestalt psychology, perception, content and form, Max Wertheimer, Kurt Koffka, Wolfgang Köhler, psychoanalysis.

      Introduction

      Have you ever imagined something as a whole when only a part of it was suggested to you? Are you ever amazed at the projections that your brain is capable of? Thanks to Gestalt psychology, we can try to understand a little better how our minds work.

      History

      Although it became widely recognised following the work of German psychologists from the Berlin School (later known as the Gestalt School), including Max Wertheimer (1880-1943), Kurt Koffka (1886-1941) and Wolfgang Köhler (1887-1967), Gestalt psychology originated before the start of the 20th century. In fact, the first ‘concept of form’ was developed by Christian von Ehrenfels (Austrian philosopher, 1859-1932) in his 1890 article Über Gestaltqualitäten, translated as On the Qualities of Form. Subsequently, a number of psychologists (especially those from the Graz School) and authors contributed to increasing knowledge on the subject, enabling the creation of a multidisciplinary model like the one we know today. However, it was

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