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    Driving Growth Through Innovation (Review and Analysis of Tucker's Book)
    Driving Growth Through Innovation (Review and Analysis of Tucker's Book)
    Driving Growth Through Innovation (Review and Analysis of Tucker's Book)
    Ebook46 pages23 minutes

    Driving Growth Through Innovation (Review and Analysis of Tucker's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures".

    This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Driving Growth Through Innovation" to discover why innovation is the only key to growing your organisation and how you can implement it.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239822
    Driving Growth Through Innovation (Review and Analysis of Tucker's Book)

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      Book preview

      Driving Growth Through Innovation (Review and Analysis of Tucker's Book) - BusinessNews Publishing

      Book Presentation:

      Driving Growth Through Innovation

      by Robert Tucker

      Summary of Driving Growth Through

      Book Abstract

      MAIN IDEA

      The best and only way to actually grow a company is to innovate – to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation. There is literally no other strategy by which a company can steadily increase its revenues and profits except through ongoing innovation.

      To achieve consistent growth through innovation, companies must embrace five key principles:

      How will you drive growth in your company? The solution is explainable in one word: innovation. Although cost-cutting efforts can build your bottom line because they increase the spread between gross and net, they cannot increase top-line revenue; they cannot fuel growth. To do that, you must offer customers something new. Something that they cannot get anywhere else but from you, something that solves their problem in a superior way. To do that you must come out with products and strategies that cause existing and new customers to buy more of what you sell. To do that you need to go after new customer groups with new offerings that add revenue to your top and your bottom line. Doing these things is the essence of innovation.

      – Robert Tucker

      About the Author

      ROBERT TUCKER is president of his own consulting firm, The Innovation Resource, which specializes in the field of research and business innovation. A former adjunct professor at the University of California, Los Angeles, Dr. Tucker is the author of Winning the Innovation Game,

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