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    Be Your Own Brand (Review and Analysis of McNally and Speak's Book)
    Be Your Own Brand (Review and Analysis of McNally and Speak's Book)
    Be Your Own Brand (Review and Analysis of McNally and Speak's Book)
    Ebook42 pages22 minutes

    Be Your Own Brand (Review and Analysis of McNally and Speak's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are".

    This complete summary of the ideas from David McNally and Karl Speak's book "Be Your Own Brand" highlights the importance of developing one’s own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fueled by loyal, lasting relationships, consistent service and added value. This summary will point to the key components that should be involved in your personal brand and uses real life examples and a series of probing questions to give you the tools to define your personal brand, as well as the confidence to use it at work and at home.

    Added-value of this summary: 
    • Save time 
    • Understand key concepts
    • Increase your business knowledge

    To learn more, read "Be Your Own Brand" and define the brand that suits you. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806222886
    Be Your Own Brand (Review and Analysis of McNally and Speak's Book)

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      Book preview

      Be Your Own Brand (Review and Analysis of McNally and Speak's Book) - BusinessNews Publishing

      Book Presentation:

      Be Your Own Brand

      by David McNally and Karl Speak

      Summary of Be Your Own Brand

      (David McNally and Karl Speak)

      Book Abstract

      MAIN IDEA

      Companies know and understand the importance of building their brands as a foundation for long-term success in the marketplace. Successful people can and should do exactly the same.

      A good business brand is much more than positioning statements or advertising tag-lines. Brands are relationships of trust fueled by a strong underlying belief system and closely linked to the concept of giving exceptional value. Brands signal what can reasonably be expected to be delivered in the future. A personal brand is very similar to a business brand in that all of these characteristics are still present, but there are also additional factors involved.

      More specifically, a viable and strong personal brand will have five key components:

      A list of your personal competencies – expressed as the personal roles you fill with other people.

      Your personal standards – how you like to get things done.

      Sprecific style elements – how you relate to other people and various projections of your personality.

      Your brand promise – what you propose to deliver and where your efforts will be focused.

      Your brand platform – the one key characteristic which will become your personal signature character trait.

      Once you understand precisely how a personal brand is structured, you can then go to work on building your own brand. Armed with a clearer understanding of your personal brand, you can also find employment positions where

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