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Positioning, The Battle for Your Mind (Review and Analysis of Ries and Trout's Book)

Positioning, The Battle for Your Mind (Review and Analysis of Ries and Trout's Book)

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Positioning, The Battle for Your Mind (Review and Analysis of Ries and Trout's Book)

оценки:
5/5 (4 оценки)
Длина:
37 pages
29 minutes
Издатель:
Издано:
Sep 29, 2014
ISBN:
9782511016275
Формат:
Книге

Описание

The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".

This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers.

Added- value of this summary:
• Save time 
• Understand the elements of product positioning
• Increase product awareness

To learn more, read "Positioning: The Battle for Your Mind" to find your unique market position and get your product noticed.
Издатель:
Издано:
Sep 29, 2014
ISBN:
9782511016275
Формат:
Книге

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  • What position do you want to own?You’ll never be able to be all things to everyone, so be specific.

  • And most importantly, what position can you successfully defend in the marketplace?Who will be your competitors in establishing your preferred position?

  • Positioning uses these mental classifications productively. Instead of trying to act as if a competitor doesn’t exist, positioning looks at how to relate a new brand to the brands that are already established in the prospect’s mind.

  • The basic goal of positioning is not to create something new and different, but to connect your product or service meaningfully to the mental perceptions that already exist in the mind of prospective customers.

  • Most people naturally assume marketing wars between competing products occur in the open marketplace. In reality, however, marketing wars are won or lost in just one place - in the minds of prospective customers.

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Positioning, The Battle for Your Mind (Review and Analysis of Ries and Trout's Book) - BusinessNews Publishing

Book Presentation Positioning The Battle For Your Mind by Al Ries and Jack Trout

Book Abstract

Important Note About This Ebook

Summary of Positioning The Battle For Your Mind (Al Ries and Jack Trout)

1.THE CONCEPT OF POSITIONING

2. PRODUCT NAMES AND POSITIONING

3. POSITIONING STRATEGIES

4. PERSONAL APPLICATIONS OF POSITIONING THEORY

Book Abstract

MAIN IDEA

Positioning is an organized system for creating product awareness in the minds of prospective customers.

Products which are positioned effectively are connected mentally to the perceptions of consumers in their target markets. Elements of positioning include the product’s name, its price and everything which is included in the total package. When all of these elements work together, they create – in the prospect’s mind – a unique market position for the product. That unique market position then translates into sales, because when people think of products in that industry, the well positioned product comes to mind first.

In practice, positioning suggests that products can be marketed more successfully if, instead of trying to be all things to all people, the product has a narrower marketing focus. Products that are specifically oriented to one specialist niche – or in other words that are positioned for that niche – can then put greater emphasis on serving that niche well.

The trick lies in establishing and maintaining a market position that nobody else is targeting

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary

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  • (5/5)
    I read this book and needed a quick summary to refresh my mind. Found everything I wanted, I like it.