Loyalty.Com (Review and Analysis of Newell's Book)
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About this ebook
This complete summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In his book, the author demonstrates some proven techniques for nurturing the company-customer relationship and how to find out what customers want and act accordingly. This summary will teach you how to adopt the correct techniques to take advantage of this strategy and the benefits that it could bring to your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Loyalty.Com" and learn how to create great relationships in order to increase your company's profits.
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Book preview
Loyalty.Com (Review and Analysis of Newell's Book) - BusinessNews Publishing
Book Presentation
Loyalty.com by Frederick Newell1
Book Abstract
About the Author
Important Note About This Ebook
Summary of Loyalty.com (Frederick Newell)3
Section 1: What Is Customer Relationship Marketing And How Do You Measure Its Success?
Section 2: The Most Effective Tools Of Customer Relationship Marketing
Section 3: Customer Relationship Marketing Case Studies
Section 4: Long-Term Strategies For Successful And Profitable Customer Relationship Marketing
Book Abstract
MAIN IDEA
Customer Relationship Marketing (CRM) is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In effect, the depth of the relationship between the customer and your organization becomes a disincentive for them to go anywhere else for whatever you offer. The process by which those types of relationships are built is disarmingly simple to describe but difficult to achieve. In short, a rich, ongoing two-way dialog must develop. The organization must learn what the customer values, and deliver more of what they want.
About the Author
FREDERICK NEWELL is CEO of Seklemian/Newell, an international marketing strategy consulting firm. He is also a columnist, contributing editor and editorial director for several trade publications in the advertising and marketing fields. Mr. Newell specializes in the fields of database marketing, customer relationship management and 1-to-1 marketing program implementation. He is the author of The New Rules of Marketing, a member of the Retail Advertising Hall of Fame and a visiting lecturer at Duke University and the Universidad de Belgrano in Buenos Aires.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book.