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    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.
    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.
    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.
    Ebook96 pages1 hour

    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.

    By Michele Pariza Wacek

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    About this ebook

    Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.
    But, you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.
    Ahhh -- doesn't that sound wonderful?
    In this book, copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same principles she's used to help her clients build their businesses over the years. Plus, she includes dozens of exercises so you too can easily implement love-based copy in
    your own business.
    Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.

    LanguageEnglish
    PublisherMichele Pariza Wacek
    Release dateOct 18, 2016
    ISBN9781945363993
    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.
    Author

    Michele Pariza Wacek

    When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. It took some time (and some detours) but now she does spend much of her time writing stories. Mystery stories, to be exact. They're clean and twisty, and range from psychological thrillers to cozies, with a dash of romance and supernatural thrown into the mix. If that wasn't enough, she posts lots of fun things on her blog, including short stories, puzzles, recipes and more, at MPWNovels.com.She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie

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    • 5/5
      I liked the book because of the mindset that goes from fear-based to love-based marketing.

    Book preview

    Love-Based Copywriting Method - Michele Pariza Wacek

    Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.

    2nd Edition Copyright 2015 Michele Pariza Wacek

    Published by Michele Pariza Wacek

    All rights reserved.

    Printed in the United States of America. No part of this book may be reproduced or transmitted in any manner or by any means, electronically or mechanically, including photocopying, recording, retrieval system, without prior written permission from the author, except in the case of brief quotations embodied in a review. For information, address Michele Pariza Wacek, PO Box 10430 Prescott, AZ 86304.

    This book may be purchased for educational, business, or sales promotional use. For information, please email info@MichelePW.com.

    ISBN 978-1-945363-99-3

    (Print ISBN: 978-0-9968260-1-3)

    Library of Congress Control Number: 2015917777

    Dedication

    I want to thank Nancy Marmolejo, Amethyst Wyldfyre and all the other conscious entrepreneurs who saw the vision of this book before I did (not to mention held my feet to the fire until I actually lived up to that vision).

    Susan Liddy for giving me Love-Based — which was the final puzzle piece that allowed everything else to fall into place.

    Christine Arylo for being my spiritual mentor and helping me clear the crap out of my head so I could finally start to truly come from love and abundance.

    Andrea J. Lee for being my writer buddy and helping me stand into my vision.

    Megan Yakovich for her wise and heartfelt editing.

    Karin Wilson and Erin Ferree Stratton for providing the beautiful, visual design to bring these books into life.

    And Paul for his love and support.

    xxoo

    Table of Contents

    Forward

    Introduction

    How To Use This Book

    Chapter 1 - WHAT IS LOVE-BASED COPY?

    Chapter 2 - IT ALL STARTS WITH WORDS

    Chapter 3 - IDEAL CLIENTS

    Chapter 4 - PAIN VERSUS PLEASURE

    Chapter 5 - WHAT IS YOUR COME FROM WHEN YOU MARKET?

    Chapter 6 - THE PHILOSOPHY BEHIND SELLING IN A LOVE-BASED WAY

    Chapter 7 - CHOOSE LOVE-BASED TRIGGERS VERSUS FEAR-BASED TRIGGERS

    Chapter 8 - PULLING IT ALL TOGETHER

    About the Author

    Resources

    Testimonials

    Forward

    BY SUSAN LIDDY,

    FOUNDER OF THE LOVE-BASED BUSINESS PARADIGM MOVEMENT

    As a consumer, I always hated marketing and advertising.

    I hated how they triggered my fears, made me feel less than incapable and tried to manipulate me into the sale.

    So, of course, one of the first things I noticed when I entered the business world as a business owner was how much fear was rooted in the coaching industry. Pretty much all the marketing, sales and copywriting was fear-based.

    The last thing I wanted to do was dump more fear-based marketing messages into the world, so I started to search for a better way. Unfortunately, all I found were gurus who were actively teaching and encouraging the use of the tactics that I deplored.

    At first I despaired. Until I realized I was the one who was meant to step up and be that expert in the Love-Based Business Paradigm.

    As time went on, though, I’ve come to realize an even deeper message. I see now that while I was meant to give birth to the Love-Based Business Paradigm, I was not meant to nurture and grow it by myself. The Love-Based Business Paradigm needs a bigger platform than what I can do by myself as an entrepreneur.

    It needs to be a movement.

    They say that it takes a village to raise a child, and it most certainly takes a village to raise a movement. To honor that, I invite all coaches and service-based business owners to use their version of Love- Based Business and spread the movement far and wide. Together, we can change how marketing and advertising is being done.

    Michele PW is a gifted copywriter who knows and understands love-based copywriting inside and out. She has done incredible work for me and my business and I am honored that she is taking the lead in bringing love-based copywriting front and center with this book that you now hold in your hands.

    With all my love.

    Susan Liddy

    Author of Love-Based Marketing: The No Sell-Out, Copy-Out, Burn-Out Method to Attract Your Soul Mate Clients into Your Business www.SusanLiddy.com

    Introduction

    WHY THIS BOOK?

    I’ve wanted to write this book for a good long time, even if I didn’t fully realize it until recently. As a child (3 years old), I taught myself to read because I wanted to write stories so badly.

    As a teenager, I tried to figure out what to do to make money while I wrote my novels. Everyone said I should be a journalist, but that was the last thing I wanted to be.

    Instead, while in college, I discovered the wonderful world of copywriting.

    Copywriting, which has nothing to do with protecting intellectual property or putting a copyright on something, is all about writing promotional materials for businesses. Businesses have a lot of copy they need written, but rather than hire a lot of employees to get it all done, they use freelancers. Hence, there’s an entire freelance copywriting industry out there devoted to serving those businesses.

    For years, I bounced between freelancing and working full time (which included freelancing as I was working) until 1998 when I quit my job to pursue full-time copywriting.

    Along the way, I discovered I had a talent for not only writing promotional copy, but also

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