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2017 Complete guide to selling on Amazon

2017 Complete guide to selling on Amazon

Автором ARCH Consulting

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2017 Complete guide to selling on Amazon

Автором ARCH Consulting

оценки:
4.5/5 (2 оценки)
Длина:
125 pages
1 hour
Издатель:
Издано:
Jan 8, 2017
ISBN:
9781370022120
Формат:
Книге

Описание

The most challenging task for us was to reduce it all to only 90 pages. A complete guide to selling on Amazon... they’re only the biggest e-commerce site in the world, no big deal, right? The Internet is supersaturated with information about why, when and how to sell on Amazon, for every level of user experience - beginner, established or expert/professional. So we have chosen a combination between many, many years of experience and day by day acclimatisation to what’s new, happening right now as you read. Our intention is to always lower the volume, supply you with real life data and, quality before quantity.

2017 – COMPLETE GUIDE TO SELLING ON AMAZON

All you need to know about selling on Amazon

By ARCH Consulting

Table of contents:

About buyfor1sellfor2.com
Independent business consulting services
Planning ahead
Getting started
Making a profit
Expanding
Right tools
Correct information
Best markets
From the founder of buyfor1sellfor2.com
Legal advice
Professional business consultancy
Mediation and intervention
Associate monthly plan
Careers and collaborators
How to become a partner or collaborator
How to plan ahead

Multi-channel selling
Expanding on Amazon
Skills you must have to win on Amazon
How you could lose on Amazon
Amazon seller account setup
Amazon selling strategies to get you started
Real examples of how to successfully sell on Amazon
Mistakes made by established Amazon sellers
How to “own” the Buy Box, where 82% of Amazon sales happen
How to successfully market products on Amazon
Being on mobile devices matters, 70% of Amazon customers make purchases on Amazon’s mobile site
Pricing and repricing strategies for both resellers and private label sellers. Tips to make you more profit, faster
How to increase your sales
Jump start your Amazon profit
Step by step guide to determine your actual Amazon revenue, calculations and exactly what to measure.
Growth tips and tricks
Secrets of long-term Amazon success

Издатель:
Издано:
Jan 8, 2017
ISBN:
9781370022120
Формат:
Книге

Об авторе

We are international, worldwide professional business consultants and legal advisors, focused mainly on the Internet hosted retail industry, with close collaborators in: the European Union, U.S.A., Canada and Australia. Over the years and unexpected adventures across four continents we have come to understand that success or being a successful business person is not just for the privileged few - huge corporations, already well established businesses, big brands - but it can also be achieved by anyone with the right vision over today's world ever changing demand and supply. Make no mistake, big players will always have the upper hand but, there is also plenty of room for "the little ones."


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  • To calculate this, add up your indirect costs over the past twelve months, and divide that sum by the number of units you sold in the last 12 months. Use this number as a rule of thumb, as it should be consistent on a month to month basis.

  • How to fix this stock-out scenario: It’s crucial to regularly monitor your sales volume and price changes to catch variations in sales velocity for your SKUs. This will help you catch the first cause as quickly as possible so you can adapt your strategy.

  • To properly prepare for this particular situation, always be diversifying and expanding your portfolio so that losing a few SKUs won’t make or break your business. The more diverse you are at the brand, supplier and SKU levels, the lower your risk.

  • We also use our best customer testimonials to build trust. We put our best quote on the outside packaging and, for our most important products, we include a customer case study inside a small booklet.Create effective Google Ad campaigns.

  • Always be scouting for new brands to sell so that if your best supplier begins to sell directly to Amazon or if your supplier cuts you off completely, you have more profitable products to rely on in your portfolio.

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2017 Complete guide to selling on Amazon - ARCH Consulting

quantity.

About buyfor1sellfor2

A trading name for ARCH Consulting, Cambridge, England, United Kingdom.

We are international, worldwide professional business consultants and legal advisors, focused mainly on the Internet hosted retail industry, with close collaborators in: the European Union, the United States, Canada and Australia.

Our clients success is our success. We just can't say it loud enough. From online retailers with tens of employees looking to make the next step up to private individuals making their debut as sellers on eBay or Amazon, anyone with a mind for retail business can have access to our expert consulting services and, when needed, legal advice.

In 26 years of Internet development we don't just think, we know that the best way of working with our clients is up close and professional to the last detail. We listen to you before we advise. We don't use a machine, or robot, or algorithm to communicate with you, but always a highly trained and experienced consultant or paralegal, right behind you and pushing you forward for every step of the way.

Independent Business Consulting Services.

"The road to success is paved with good and bad decisions.

We are here to help tip the scales in your favour."

Over the years and unexpected adventures across four continents we have come to understand that success or being a successful business person is not just for the privileged few - huge corporations, already well established businesses, big brands - but it can also be achieved by anyone with the right vision over today's world ever changing demand and supply.

Make no mistake, big players will always have the upper hand but, there is also plenty of room for the little ones. Hard work, commitment and consistency are necessary. Right tools, correct information and access to the best markets are vital.

As you are already taking care of the first half, we are here to deliver on the last three.

Planning ahead

Even if you are running your retail business as a Limited company, Sole trader or just as a self employed individual, we are prepared to open all doors and introduce you to the world of international trading

Getting started

Slow starts and bad experiences tend to discourage even the most experienced of us. Everyone makes mistakes and we know how to help you recover, no matter how big the fall, and get you back on track.

Making a profit

We can always find better, more economical and more reliable options for your profile needs: wholesalers, suppliers, traders, manufacturers, liquidators, shippers and, why not, investors or business partners.

Expanding

Thinking of going global but never had the courage or opportunities? We are here to help. Caution is needed when it comes to international: laws, taxes, banking and trading agreements between countries.

Right tools

The Internet, your own website or, if you are using - eBay, Amazon, AliExpress, Alibaba, Etsy, PayPal, PayLoadz, online banking, all existing national and international shippers, you name it - these are all tools and the sooner you realise this, the better. You very well know that everyone will be taking their cut without fail, percentage or fees. But they are all tools at your disposal, a means to an end, nothing else but bridges between you and what really matters, your clients. And that's where your maximum focus has to be, attracting new clients and keeping the regular ones.

Correct information

The World Wide Web is a limitless, inexhaustible source of data. Some of it trustworthy, clear and making sense, some other incomplete, irrelevant or plain stupid. We should be wary about the sort of information that will you put into bankruptcy before you even start. Everyone wants you to buy their book, e-book, guide or software, no harm in that but, be aware of the ones being paid to redirect you towards certain destinations, and by that we mean fraudsters. To be an online retailer you don't have to reinvent the wheel but when it comes to choosing where to invest your money, that's when you have to be extra careful.

Best markets

For your needs, your development plans and your business profitability. You might be thinking of importing from China or India to then sell in your own country. Is that a good idea? Have you exhausted all the reasonable options closer to you? Closer to you means having more control, dealing with something you know and understand, and less unexpected surprises. Not everyone on this planet trades in an honourable way. There always is affordable, good quality stock closer to you than you think. You need to know where to find it, how to get it first and for the best deal.

From Chris Hall, founder of buyfor1sellfor2

Almost 19 years have passed since we've listed our first item to sell on eBay. And what a ride it was... by 2007 we (everyone involved in online retail) were all thinking that it was going to last forever, real profit for all, the demand was huge and still very few serious online sellers. From my Pentium 3 strategically placed on the kitchen table and garden shed serving as stock warehouse" I was competing with high street retailers. Or so I was thinking...

Then Amazon came to Britain and all free ad posting websites, and more of my stock needs could be satisfied online, and online banking, and many more shipping companies... so we went international and continued to grow, and it was all good. But then the worldwide financial crisis came, recession, and not everyone got out of it, not without huge loses and licking our wounds in order to survive as a business. Once again we had to adapt to the times.

Forced globalisation followed, with social media and PayPal and downloadable products, digital goods, and ten thousand places where you can buy exactly the same thing for, of course, a different price. As online retailers we can embrace international business and thrive or hold fast to our old ways and disappear. We adapt to new, day by day, or we are left forgotten.

For a long time I believed in selling only real, material goods through my online shops, items that once sold I pack up nicely and ship to my customer who will then receive the parcel, unwrap it and enjoy whatever's been purchased.

But think about this, even if you already are a successful retailer or just someone thinking of how and what to start selling... somewhere online, anywhere - eBay, Amazon, AliExpress, etc. :

A smart 16 years old kid with a laptop, some Internet knowledge and a PayPal account buys unlimited download access (memberships) on a few websites selling downloadable games, software, music, movies... anything that can be downloaded as digital goods. He then himself advertises to sell access to these digital goods, one by one and everywhere he can - Amazon, eBay, social media, advertising sites... it is in fact very easy, once paid he emails to customer a link and one time only pass code to download their desired product.

So he pays a monthly or annual membership to have and then give access to others. Looking for a 5 dollar/pound/euro profit on each sale after everyone was paid off (eBay, PayPal, membership, advertising)... what if our guy makes 10 sales a day? Maybe a hundred, maybe a few hundreds? It's very doable as he does it all with just a few clicks, no packaging, no buying postage, no shipping needed.

So how is it possible? How is he doing it? Very simple answer: he has the right knowledge, the right access and also doing the right math for a small profit every time.

No matter how small the profit is for every sale you make as an intermediary (middleman) with only moving one finger, a profit is a profit.

This day and age even the idea of buying for 1 and selling for 2 is pretty much becoming obsolete. Does anyone think the world of online retail will eventually come to a standstill or at least a steady pace? Only in 2016 we've witnessed the beginning of the end for the European Union with Brexit and the American people voting for the most unlikely character to take the White House.

No, the world of business will once again bring itself to the brink of suffocation, collapse and be reborn. It's a very natural course of events. Where will it find you and your business?"

Our Services:

Legal Advice

We have our own team of legal advisors, formed of two paralegals and one contract management senior consultant. We are not, as of yet, able to offer the services of a fully qualified solicitor(lawyer) but it is something we will achieve very soon.

Most of small retail businesses do not afford having their own legal team and this is something you can hire us

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  • (5/5)
    Very specific information on how to optimize sales: clear directions, meaningful examples, technically proficient , even for a novice. If you're new to Amazon or considering using their selling platform, this is a must read.