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    Secret Sauce: How to Pack Your Messages with Persuasive Punch
    Unavailable
    Secret Sauce: How to Pack Your Messages with Persuasive Punch
    Unavailable
    Secret Sauce: How to Pack Your Messages with Persuasive Punch
    Ebook189 pages1 hour

    Secret Sauce: How to Pack Your Messages with Persuasive Punch

    By Harry Mills

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.

    For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

    Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:

      • Clear examples of what works and what doesn’t
      • Fascinating insights from behavioral and neurological research
      • Powerful lessons from successful and failed campaigns

      Less than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

    LanguageEnglish
    PublisherAMACOM
    Release dateFeb 21, 2017
    ISBN9780814438077
    Unavailable
    Secret Sauce: How to Pack Your Messages with Persuasive Punch
    Author

    Harry Mills

    HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review's Manage/Mentor program and author of Artful Persuasion, The Rainmaker's Toolkit, and other notable books.

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