Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Creative Strategy and the Business of Design
    Creative Strategy and the Business of Design
    Creative Strategy and the Business of Design
    Ebook284 pages4 hours

    Creative Strategy and the Business of Design

    By Douglas Davis

    4/5

    ()

    Switch to audiobook
    Read preview

    About this ebook

    The Business Skills Every Creative Needs!
     
    Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

    Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
    • Understand client requests from a business perspective
    • Build a strategic framework to inspire visual concepts
    • Increase your relevance in an evolving industry
    • Redesign your portfolio to showcase strategic thinking
    • Win new accounts and grow existing relationships
    You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
    LanguageEnglish
    PublisherSimon & Schuster
    Release dateJun 14, 2016
    ISBN9781440341618
    Author

    Douglas Davis

    Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.

    Related to Creative Strategy and the Business of Design

    Related ebooks

    Design For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Strategy + Design Thinking = Stakeholder-Centric Design

      Sep 1, 2018

      OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h

      6 min read

    • Article

      Why Typography Matters

      Sep 14, 2021

      Why Typography Matters
      2 min read

    • Article

      Visions Of History, Told Through Art

      Mar 12, 2018

      WEIGHING IN AT 8.6 LB., GERMAN creative director Jens Müller’s 480-page tome The History of Graphic Design Vol. 1, 1890–1959 ambitiously traces not only the evolution of an industry, but also the arc of our aesthetics. Told chronologically, with spr

      1 min read

    • Article

      Five Career Tips For Graphic Designers Starting Out

      Nov 28, 2020

      A CAREER in graphic design can unlock a world of opportunities, placing designers in the driver’s seat of creative brand design and visual communication. The industry is ever-changing, so those who see the world through a creative lens need to stay a

      2 min read

    • Article

      THE BRAND-BUILDING CANVAS: How To Build A Business And A Brand In One Go

      Apr 3, 2019

      Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with business-modelling and brand-building, but struggle to exploit the full spectrum and true potential of symbolic brand bene

      8 min read

    • Article

      Who Needs Design?

      Jun 1, 2017

      Design is an investment, not an expense. But it’s not uncommon to hear startups claim that they value design, but are going to wait to engage a design team later: “We need design, but we just can’t afford it right now.” “Maybe after we launch our M

      2 min read

    • Article

      Design Thinking: Mastering the Tensions

      Jan 1, 2019

      INNOVATION AND DESIGN have been part of my life for decades. As a former innovation manager in the packaged goods industry, I worked closely with creative people to design products, packaging, communications and services; and as a professor at the Ro

      5 min read

    • Article

      Design Thinking

      Sep 9, 2021

      Design Thinking
      3 min read

    • Article

      Turning Big Ideas into Business

      Jan 1, 2018

      ASK ANY LEADER TODAY, and they will tell you that innovation is a top priority for their enterprise. In the words of Cisco’s John Chambers: “Disrupt yourself, or be disrupted.” To quote from PwC’s 2017 CEO Survey report, innovation is the most direct

      8 min read

    • Article

      Finding The Way

      Oct 10, 2018

      Finding The Way
      3 min read

    Related categories

    Reviews for Creative Strategy and the Business of Design

    4/5

    4 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Creative Strategy and the Business of Design - Douglas Davis

      g'/abook_preview_excerpt.html\ےGr֋C c X,o$7> @ VW'_{Uݘ*@iKV^̚iba_n޽>[>R5;7P\S*$tP5n9|um{s⹫%?ܹ1jt\bui\WϺnB'g CWULCe 'g]unݘ:>~ [c:NmO๎aٷ|e)S4T[s~Ye7'dl<ߙ˨T8TջCY g n C=nh/U|(ד:D&>g4hTLi 8Lwpdl:HG;'*vdWo\\p^Id817Wr5D͇Z.SYQ *ή꼗v8ֱm}qy:x 'VUjNlWWtǵ!;&Afh O&x!&A J׾*0?L]jyb`\S Qlc<Ҏ[È{Jij oqm7CT-5Ƨb[7v6 .R1H n:R>Es6{GEԩXgu]~kW!*ѻ*?r-GVϾd2VO `>/;O[<w(;8x~]}:\&,="ζ8 cE o:m[ ?!AbX, *a4<4g t'϶hF) 90l}7IfjXx <Mx| ­2 t-k΁u=DbbO*|M[SbLX~BxB :Pz⩫MBVb'r(]pmtqX'/Z* U|j#nRxRťgsP-w=P:Pqm/4;V6w,OH7 e'hou0|.o= %;10S+K% (O5#<ԷPIU|ZTu5q$=t^`*RW!emEoO(vD5ߔc3XctTƔ;t825-#b8?S!x=`/.FkӖs.~_~֕_{^U/׋! qO.sxVìk,^-6xݒ`~ Tw(=(VS/MӦ(&'ľ#,9zaduvl!tu;Tdψ\ǚD3!Ov(PsFz,uSh/qԟVrR8.OA,1Ө =;10Ա$dKd+a Qh& ATbeAa]oZ?#s}]"~'BQ7afm4P!_YZq&+S؃ v} ^YZ\EPgoȢ?"+'+ćzԦY%rc"j?aR*| PQ]VE;i{@[C@n?Wx7 y;nrGLR= nPŦmHUdQA}w.';e>al;(j |Qsya ~{2KY(jqțY,oA<"IM<9S <~wy\azXnXYثԋj}eYɯL .'" HL?{ t("THFSwE$%A]~udc \ :,e5ϯ,@Z KQKbt:Z;If86r}gg@Ȫ{1t&y8´pUB"dWAI]&1K*aoҹ5\9EW=?{qJ0QWj`RDfKј3mX$- +d}BZ$Px9(\|W{-$֏?esV]I>HnO $rJW`3Xel,p:!Qn^ \(/S{ Jb79&' ST?#G(Y }߬`Smm-TQ¤c-G%. ,[Z Oúd[ϸ{=gtt,*UMg =I`Z[;]˜Ԫ*ܦ/?Fͫ|,"Ǥ0aƀx @0%*FrGiYh*s{F3PU "1;1w2{p9d1&2l`; QP@c%\4,Í%>_{O,.d5F X1MB\Η8P[? ~F 'KHzeafp߬@e^^^A׆ ,n ,9+${nQh`F.׃KRӐd/ F_gMwQF:aLqZxq;&$e9E*V(;wMMgP93`nt9,"#ڔ#0tY^^b6'LQy;;!^|/Dg Y_S.VKNjSD$rJHS޼Xx0) i&mUco C"毫9Ta߹v- QG ,G,S*U`H<+O-yMN0@x ti3s.;c&tuo Z7Ǐi:s#;(A_#6"wwr͖5V; Hډ@{˒B$ -XЂh"tɱpB'e#؂;a'{'9!`s j x+_6쥘6AbU,eE",^Hj }5/ixhH>_rf^f#6TD-3R 0*֒WPTMY[߉?J+kX QfyET5SJsbM3`ғA AA-[X|@?{4X BZ,kIcaʒ/e/ɸOAWˏ{*[GvEQ{Xz@Ā0bˢ-Cl`I>;O:KQJp9foɁQKH%IL8 {pU a^PrM|Zδ6V3X?!'wF HyE^+/$*s)E?gCxHN $~cc =% QppPCu3ԎuNBt/߁0O{v5@3цk92Cș5Oگ}5t wErcȪTGDm~?utBeE9k=<  3zK˘By67U40{]M."̠ֆfTŻ A{/q5R\6ʤڨӞ1/拖(V"WIJ3~NV@ӥ#DU&[|{q|6)zb љd^J@$nd$%;fw:*$6(BYтԢȋ)*m=6 4Njۣ/N;8&sh+NdKl;U1vHaJD|0@sy%Қ'x?|\و[;~ǵ[_DoeBIպfyh\PIQYі(ZOUQOkD *h6VgԳKAKn&d[l#rB7gJ. e8Dg* ăv~4 k`GX7șZgiŃ\|}O?W}իxcMP3W|Zp#k Fȃe(A pz-$I2m<+%Zƒ֖PRh,xLO.c7\$20tMRfi+͊qC?%zb3o륐 MգGb,KH9 l%d/cI?q%. A6%/@ xE!q>~Y#q'ӟ[uEKUR!8ط/+sҊ 崡aJ{#v&3Qʐˎk$Džgn/fe`I_6VעmPy$IuلG!~g~DLN]BksK",:3Wb2wqn!7/O$@V+Sa<,gM2fq#߅8(1"CRpRF?kq~~BI˯-㙘Z-gcYv&ҝϰ@DvP02G`;ftv1uUz S׸;xN,4wⳫ*LRo~-D,{R[ȞQx"1wAgD&?qRu4۳& S2'i#>asG;CXORiJYp<ݏD -n69M6s_gFMMzU`1>7]LX@i- 0۰`p̚4 #lɋ2\-ڐ8v^M8گW$ Mf1u{|Z^w*5B|7R~(W{?@8dY9C\٨܀~:c | Ne )aNcNd\qS`OWL>_Q覥v+/%qR3N #>zD8pHԶuJ^YcNhln5(*Cؖ=ťK[ݣ NMye՗$FU廷PnUo^y~?2DUe nUC+157fh%۵ܠCc^+pą h<-.X4RΩe$yy1=N8\a$^4QQpW[:@De=tz*E=O]I%Lw3FBg}pidҶB;;4! ]#I`)*{MHeylm B.KqXwH:;Ќ Rc弹*.Z.(ؙJVUOY"s1p ^V|ܑtKƢ U.ꅁ#\L@G`3Ӳ<{JJr~Ia3^ )3u>Pޅ0==xYvvL8rӇhf+JJRiIΎҰyաy{3{[+F8[]K[q Al鳩@eaqmuc+(kq ́;ykOsUtjEsEDp,UX^PƒlSE+D/G8.^(6ĐJMg(^Қx6A{\_da_u,Rd,93+jpFv><.[p$ͲJ]Iϵ%w;y4S!kĻ$fEG3{0OF1soH94S{w4B/'(?2qr4P~Q^i[L^v͊jsLP)wH;Fe+L.ؕDU,c%ݥvFxޡ_uAggnpOBͽf]^m%fj*+-,7fD!BftmcyeΑ `V :{3P_6[c(*/r"5rsj#+ⷘCGj׷߿@[f7O\Uz ة(*J;R~8*FixeJ1 e~=w{L-!߷v pѸ~t+<[Z,!̶.܂x^%{б QnV'+heJOצz1߶ ٬Jqu^vI0'Tjƪeɖի"yB*pa/L! X]x`.<5873} yJoA|1*Aon8gϡ!w.xJNh3'D :ӫ|߆cmewoeZnn}; l^o; o\.K "xh%B{ [ى^nٗN<Bl{!3u!-靂rOx5x76L6өu ގF4zF!e(]Ѧ F&ﾓ. _ߢ6Vhj:Ev/d0Z!a&vW2)&G!%h/fO)/ j  oݘa ^L(ʟ`vE-G oWH s!mqrPcnUI
      Enjoying the preview?
      Page 1 of 1