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Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell's Book

Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell's Book

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Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell's Book

Длина:
31 pages
21 minutes
Издатель:
Издано:
Jan 30, 2017
ISBN:
9782511002582
Формат:
Книге

Описание

The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”.

This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas.

Added-value of this summary: 
• Save time 
• Understand how information and ideas are effectively disseminated in modern society
• Expand your knowledge of business and politics

To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics.
Издатель:
Издано:
Jan 30, 2017
ISBN:
9782511002582
Формат:
Книге

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  • What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

  • Sesame Street was built about a single, breakthrough insight: that if you can hold the attention of children, you can educate them.

  • To grow an idea to the stage at which it reaches its tipping point, connectors, mavens and salesmen are all required.

  • Instead, attaining a tipping point for an idea requires the intervention of a number of influential people – kind of like an outbreak of a disease can usually be traced back to a small group of infectors who exert undue influence on what happens.

  • A television producer came up with the idea of a show that would give children from disadvantaged homes the oppor-tunity to learn how to read. She teamed up with a Harvard University psychologist and a third partner to further refine the concept.

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Summary - BusinessNews Publishing

Book Abstract

When scientists study epidemics, they refer to a tipping point as being the moment at which a virus reaches critical mass and then exhibits sudden and dramatic growth almost overnight. New ideas in politics and society at large exhibit the same behavior. Ideas can start at the fringes and struggle to rise above the background noise for quite some time but once they reach their own tipping points, they will suddenly enjoy exponential growth and migrate into wide-scale popularity.

There are three factors which each play a role in determining whether a new idea stays in the background or instead goes viral and tips into wide-scale popularity and influence. Those factors are:

The Law of the Few – the right kind of person must champion an idea before it will reach the tipping point.

The Stickiness Factor – ideas which tip must have a quality which compels people to pay attention.

The Power of Context – the environment in which the idea is introduced must be just right.

While the notion that there is a single point

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