eBook Distribution
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About this ebook
Publishing a book is easy. Learning how to do it right is a little more difficult. Publishing is easiest when you use the right distributors, not only do you save yourself time, but you can easily make more money in the process.
Read eBook Distribution and find out who to use and why you should use them. Look at the tables and charts that analyze the royalties paid by each distributor, which retail stores and libraries they give you access to, and what other benefits or hindrances might be present.
Giacomo Giammatteo
Giacomo Giammatteo lives in Texas, where he and his wife run an animal sanctuary and take care of 41 loving rescues. By day, he works as a headhunter in the medical device industry, and at night, he writes.
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eBook Distribution - Giacomo Giammatteo
Should I Use a Distributor for My eBooks?
The decision to use a distributor or to go direct, is not as complicated as it sounds. It’s a decision that is easy to make after you have the criteria outlined.
• Know what is important to you.
• Write down your questions.
• Do the proper research and gather the data.
Then, make the decision.
It’s a choice only you can make because only you know how much value to attribute to your time. If the decision is purely financial, the same thing applies. It all depends on your sales, and that is data only you will have, and it is subject to change from year to year—even month to month.
I have taken the liberty of using some average
sales numbers, and I have run the math to demonstrate what the results would be. Assuming your numbers are different—and they will be—just plug those numbers into a calculator and analyze the results.
The table below shows the results using sales data from three retailers only—Barnes & Noble, Apple, and Kobo. I did not include Amazon because most people go direct with them. I did not include Google because they’re not a big enough player yet.
3 distributorssales using three retailers
The table reflects my sales data only. Yours will be different.
This was calculated in November, and I still had promotions upcoming, but the data is revealing. Later in the book, I analyze the whole year’s sales based on promotions. In the chart above, the ninety-nine cent sales represent BookBub promotions and the $5.99 sales are the regular price of my fiction books. Also keep in mind that these numbers were from a year in which I did nothing until November, as I had spent four months in the hospital and the remainder of the year recovering.
The total if I went direct with all of them would have been $5,754. And a lot of that would have been generated by the Apple store.
The results usually surprise people. People assume that since a distributor takes
part of their money, that they will receive less. What they don’t realize is that because of the distributor, they initially may receive more.
It all boils down to asking the right questions to begin with.
Summary
In summary, deciding on whether to go with a distributor and choosing the right one, can—and will—make a difference. It can not only save you time, but as you see, it can save you money.
Note
There would be a big difference if you used a distributor for Amazon, but I didn’t include Amazon because it seems as if almost everyone goes direct with them.
My Strategy
For those of you who are interested, here’s what I do. In the beginning of my publishing journey, I went direct with all of the major players. Now, I go direct with Amazon and Google only. I use Smashwords, and I opt in for every channel except ones I go direct with. I also use StreetLib for most of the international work. Now that I know about PublishDrive, I may