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Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits
By Jay Levinson and Jeannie Levinson
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About this ebook
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: The personality of a marketing guerrilla Guerrilla marketing defined Succeeding with a guerrilla marketing attack Selecting guerrilla marketing weapons Creating a seven-sentence guerrilla marketing plan Making a guerrilla marketing calendar Launching your attack Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
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Jay Levinson
Jay Levinson received his Ph.D. and undergraduate degrees from New York University. From 1972 until 1981 he worked for the U.S. Central Intelligence Agency (CIA) as a document examiner. He is a member of the American Society of Questioned Document Examiners, and was certified as a diplomate by the American Board of Forensic Document Examiners. In 1981 Dr Levinson joined the Israel National Police, first as a document examiner, then as a training officer. He now heads up special projects in the crime laboratory division. Dr Levinson has published more than 80 articles and papers dealing with document examination and forensic science. He has also given instruction in document examination in more than 20 countries and as an invited lecturer at several universities.
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