The Persuaders: The hidden industry that wants to change your mind
By James Garvey
3.5/5
()
Currently unavailable
Currently unavailable
About this ebook
'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times
Includes brand new material covering the US election and Brexit
Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Read more from James Garvey
The Great Philosophers: From Socrates to Foucault Rating: 3 out of 5 stars3/5The Persuaders: The hidden industry that wants to change your mind Rating: 4 out of 5 stars4/5The Treasure of Monterey Bay Rating: 0 out of 5 stars0 ratingsThe Legend of MacNawckett Castle Rating: 0 out of 5 stars0 ratings
Related to The Persuaders
Related ebooks
Fascinate: Your 7 Triggers to Persuasion and Captivation Rating: 3 out of 5 stars3/5Captivology: The Science of Capturing People's Attention Rating: 4 out of 5 stars4/5The Choice Factory: 25 behavioural biases that influence what we buy Rating: 4 out of 5 stars4/5Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Rating: 4 out of 5 stars4/5Decoded: The Science Behind Why We Buy Rating: 5 out of 5 stars5/5Save Your Soul: Work in Advertising: A Cheeky Proposal From America's Most Condemned Adman Rating: 0 out of 5 stars0 ratingsBrain Surfing: The Top Marketing Minds in the World Rating: 5 out of 5 stars5/5Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Rating: 5 out of 5 stars5/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 4 out of 5 stars4/5The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 0 out of 5 stars0 ratingsThe Human Brand: How We Relate to People, Products, and Companies Rating: 5 out of 5 stars5/5Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Rating: 4 out of 5 stars4/5Impossible to Ignore: Creating Memorable Content to Influence Decisions Rating: 5 out of 5 stars5/5How not to Plan: 66 ways to screw it up Rating: 4 out of 5 stars4/5Actionable Summary of The Long Tail by Chris Anderson Rating: 5 out of 5 stars5/5Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Rating: 4 out of 5 stars4/5Storytelling on Steroids: 10 stories that hijacked the cultural conversation Rating: 0 out of 5 stars0 ratingsCreative Blindness (And How To Cure It): Real-life stories of remarkable creative vision Rating: 5 out of 5 stars5/5The Voices in Your Head: Story Writing Guidelines Rating: 0 out of 5 stars0 ratingsHow: Why How We Do Anything Means Everything Rating: 5 out of 5 stars5/5The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire Rating: 0 out of 5 stars0 ratingsNeuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 4 out of 5 stars4/5A User Guide To The Creative Mind Second_Edition: Understanding where ideas come from and helping you have more of them Rating: 0 out of 5 stars0 ratingsMagnetic: The Art of Attracting Business Rating: 4 out of 5 stars4/5The Secret Life of Pronouns: What Our Words Say About Us Rating: 3 out of 5 stars3/5Unhooked: Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion Rating: 0 out of 5 stars0 ratingsHow to Change Minds: The Art of Influence without Manipulation Rating: 5 out of 5 stars5/5The Outside Edge: How Outsiders Can Succeed in a World Made by Insiders Rating: 5 out of 5 stars5/5
Business For You
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Grant Writing For Dummies Rating: 5 out of 5 stars5/5How To Pay Off Your Mortgage in 5 Years Rating: 4 out of 5 stars4/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5
Reviews for The Persuaders
5 ratings0 reviews