Supersize Your Subscriber List
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About this ebook
How can you get a subscription list of 20K or more? In only a few months?
How do you retain those people once they're there?
This book, by an author who's done just that, tells you how you can work with other authors to create promotions that can gain you hundreds of new subscribers every week.
This practical guide leveraging existing services will guide you through the process, explain what needs to be done, and those things you must never do.
Everyone will tell you that a subscription,list is your key to the future - this book tells you how to build it fast.
Steve Turnbull
When he's not sitting at his computer building websites for national institutions and international companies, Steve Turnbull can be found sitting at his computer building new worlds of steampunk, science fiction and fantasy. Technically Steve was born a cockney but after five years he was moved out from London to the suburbs where he grew up and he talks posh now. He's been a voracious reader of science fiction and fantasy since his early years, but it was poet Laurie Lee's autobiography "Cider with Rosie" (picked up because he was bored in Maths) that taught him the beauty of language and spurred him into becoming a writer, aged 15. He spent twenty years editing and writing for computer magazines while writing poetry on the side. Nowadays he writes screenplays (TV and features), prose and code.
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Book preview
Supersize Your Subscriber List - Steve Turnbull
Introduction
I never wanted to be that guy
who makes money out of other authors by promising the moon and failing to deliver. I hate that guy. So I have always avoided being someone who charges writers for services. But then a series of events and questions happened in June/July 2017 made me re-think my position.
During that time I wrote an article, published on Medium, about how I go about onboarding
my new subscribers. As a member of many writing groups I found I kept on repeating myself and spending ages writing out the same answer on Facebook. The article meant I could just link to it instead, much quicker.
And people seemed to like it.
Then I was asked whether I did workshops on mailing lists and subscribers. I didn’t and I don’t, I probably never will. And then someone I respect suggested that a more formalised version of the article might be useful.
This made me sit back and have a think. I never wanted to be that guy
, but apparently the knowledge I had gleaned, experimented with and tested over time was valuable and popular. And how much time and money would I be saving other writers if I wrote a book about it?
What’s more, there are other guys out there, people who write fiction like me but have their own areas of expertise, who are delivering real information about the world of indie publishing. I’ve bought their books, and I know how valuable their insights have been to me.
So if I save a writer a few hours, and give them the opportunity to build a better subscription list? How much is that actually worth? Probably more than, say, $2.99.
Which is about the point where I fired up Scrivener with their non-fiction template and wrote this.
You’ve bought it, I hope it’s worth more than the price to you!
Good luck
Steve
Chapter One: Basics
What's this about then?
The ultimate goal of this book is to help you build a good quality list of subscribers who are interested in your writing and will buy your books. At the start your list may not be great quality, but it will be better than nothing and big enough to make a difference.
Some writers see a mailing list as a thing off to the side somewhere to which they can just pump out an email when they release a new book. Well, okay, this can work if you are a really big name.
Most of us aren’t.
However this also misses a really important marketing fact: (money aside) the value of a company is measured by how many identities
it owns. And it almost doesn’t matter as to their quality.
What’s an identity
? It’s a contact and, in our case, an email address. It’s something that allows you to directly connect to a person. It’s what Facebook does not give you. You might