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    Communicating Your Vision
    Communicating Your Vision
    Communicating Your Vision
    Ebook40 pages22 minutes

    Communicating Your Vision

    By Talula Cartwright and David Baldwin

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    About this ebook

    One part of your job as a leader is to create commitment to your organization's vision. In order to do this, you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. You'll learn how to communicate a vision to others in ways that will help them understand it, remember it, and then go on to share it themselves.
    LanguageEnglish
    PublisherCenter for Creative Leadership
    Release dateMar 1, 2006
    ISBN9781604916744
    Communicating Your Vision

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      Book preview

      Communicating Your Vision - Talula Cartwright

      Why You Need a Vision

      Leaders in today’s organizations face issues of growth, change, customization, globalization, and technology that force them to create new pathways toward success and sustainability. But a newly blazed strategic trail cannot itself create the focus, the underlying tactics, and the foresight necessary for long-term growth and deep impact. As Richard Hughes and Kate Beatty point out in Becoming a Strategic Leader, many organizations that falter have failed to effectively communicate their strategies. Employees do not understand their role in implementing the organization’s mission and strategy. Leaders can adopt many tactics for coordinating messages and creating alignment among employees, whether at the unit, team, or organizational level. One effective tactic is to transmit strategic intent through a vision—an imagined or discerned future state that clearly captures the organization’s direction and defines its

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