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FB Pixel Secrets

FB Pixel Secrets

Автором Hillary Scholl

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FB Pixel Secrets

Автором Hillary Scholl

107 pages
25 minutes
May 12, 2018


The quickest and easiest way to learn how to install and use FB Pixel and use signals to get to know your unique audience´s behaviors & preferences so You can sell to them precisely what They are looking for

Facebook remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Live  but one of the biggest reasons is that it’s not so obvious how FB Pixel  actually works.
 The FB tracking pixel is a snippet type  code you can add to your website that uses cookies to track visitors’ specific actions. Once added, the pixel works in the background, gathering interesting information and insights about your audience interest  Here are some ways you can use the Facebook pixel to your advantage.
You can use the FB pixel to track a number of factors, including:
  • How your audience  view and interact with your ads
  • What ad attracted the most leads , was it via deskop  or through  mobile platforms
  • Show specific ads to warm audiences
  • Possible rate of returning  customer and what do they surf   for
By using the FB pixel you can target users that have already taken a specific action like downloaded an  article journal  or any specifics  .It helps to create better target audiences
Once you’ve gathered  stats  on how the audience  interact with your content, you can then can use that data to create a mirror audience of  your existing customer base and draws on:
Demographics , Interests  , Likes , Trends  ,Interactions.
This  book will show you  how to :
  • Simple steps  to installing  Facebook Pixel on Wordpress, Shopify, Leadpages, Clickfunnels, Teespring, so that you can have it quickly up and running.
  • Custom Events Configuration and tracking of all steps so that readers can  replicate each procedure   and retarget people accordingly
  • Optimizing for Conversions and tracking them  correctly to minimise strenuous efforts
  • How to customize your pixel for specific events so you can retarget your visitors based on their actions  and interests  
  • To build custom audiences and segment your audience based on data feedback to organize the best products  line  which suits to  visitors  potential interest  
  • Deliver an anatomy of a winning  FB Ad, so you can replicate  and start  trying  
May 12, 2018

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FB Pixel Secrets - Hillary Scholl



CHAPTER 1 – What does Facebook Pixel mean?

Definition of Facebook Retargeting

3 purposes of the Pixel

1. Tracking Conversions

2. Optimize for Conversions

3. Retargeting

7  Ways to use FB Pixel to triple your sales

Way #1 - Retargeting All Your Website Visitors

Way #2 - Retargeting Category Page Visitors

Way #3 – Retargeting People that have visited a Specific Page

Way #4. Rescuing people from Abandoned Shopping Carts

Way #5. Retargeting Your Subscribers

Way #6. Retargeting Your Buyers

CHAPTER 2 – Pixel Installation

Grabbing the Pixel

Installing the Pixel on Wordpress

Method 1 – Manual Installation

Method 2 – Using a Wordpress plugin

Adding your Pixel to Shopify

Adding the Pixel to Leadpages

Drag and Drop Template

Standard Template

Adding your Pixel to Teespring


Placing tracking pixel on all pages.

How to make sure the Pixel is installed?

CHAPTER 3 – Pixel Application

Tracking Conversions and Optimizing for Conversions

Customizing the Pixel for Specific Events

Using Standard Events, Custom Events and URL Traffic Events

What are URL traffic Events and how do I use them?

Here's a real-life scenario where the use of  URL traffic Events would be handy.

Optimizing for Website Conversions

Custom Audiences


BONUS – The anatomy of a Winning FB Ad

Find Below the template so you can replicate and make your own FB Ads Winners

CHEAT  SHEET ..........................................................................................................................................90



Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Hillary Scholl ©copyright  2018

CHAPTER 1 – What does Facebook Pixel mean?

Facebook Pixel can be described as a short text code that you placed on your website in other to achieve some desired results. Attaching this little piece of code to your site

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