Business Development Plan: Model Answer Series
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Includes a business plan (course work) of launching a TESLA electric power banks, in a developing country.
A Business Development Plan that ultimately leads to performance.
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Business Development Plan - AIB Publishing
© 2018 by AIB Publishing
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This is meant as sample answer guides for students and learners to gain an understanding of the theories well, and a sample to refer to. These model answers reflect referencing, structure and content that is of significance to answer.
Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Contact: freelancewriter2021@gmail.com
This book may be referenced as:
AIB (2018) Model Answer Series: International marketing, USA; AIB Publishing
A business plan for a start-up;
To introduce Tesla solar power to the households in Sri Lanka for charging electric vehicles without using the electricity from the national grid
Contents
Table of Figures
1.0 INTRODUCTION
1.1 Project topic
1.2 Rationale
1.3 Terms of References
1.4 Approach
1.5 Objectives
1.6 Concepts / Models
1.7 Assumptions
1.8 Objectives
2.0 THE CONCEPT OF A NEW BUSINESS
2.1 Overview
2.1.1 Product or Service
2.1.2 Target group of customers
2.1.3 Value proposition
2.1.4 Distribution channels
2.1.5 Positioning
2.2 Concept statement
2.2.1 Description of Product
2.2.2 Target Market
2.2.3 Predominant features
2.2.4 Human resources
2.2.5 Scale of Business
2.3 Windows of Opportunities
3.0 FEASIBILITY ANALYSIS
3.1 Product Analysis
3.1.1 Gender based analysis
3.1.2 Age group based analysis
3.1.3 Analysis based on the profession
3.1.4 Analysis on the monthly income level of the household
3.1.5 Analysis on the location household
3.1.6 Are they using Hybrid or not
3.1.7 Reasons for opting for electric cars
3.1.8 Primary purpose of using the vehicle
3.1.9 Difficulties in using an electric motor car
3.1.10 Will be Tesla solar power panel be accepted?
3.2 INDUSTRY ANALYSIS
3.2.1 Trend in Market Shares
3.2.2 Petroleum Sector
3.3.3 Electricity Sector
3.3 PESTEL Analysis
3.3.1 Political and Legal Factors
3.3.2 Economic Factors
3.3.3 Social, Cultural and environmental Factors
3.3.4 Technological Factors
3.4 SWOT Analysis
3.4.1 Strengths
3.4.2 Weaknesses
3.4.3 Opportunities
3.4.4 Threats
3.5 Porters five force Model
3.5.1 Bargaining Power
3.5.2 Power of Suppliers
3.5.3 Analyzing of Threat of new Substitute’s
3.5.4 Analyzing Threats of New Entrance
3.6 Organizational Analysis
3.6.1 Planning
3.6.2 Role
3.6.3 Product
3.6.4 Customers
3.6.5 Demography
3.6.6 Process
4.0 Cost and Cost budget
4.1 OPERATIONAL COSTS (OPEN) YEAR 1
4.2 Capital costs (Open)
4.3 REVENUE & CASH ELOW FORECAST
4.14 Revenue & Expense forecast assumptions
5.0 The Business Model
5.1 Priority Customers
Superior Value Proposition
Channels of Distribution
Key Activities
Competitive strategy
Relationship
Key Partners
Value Chain Based Resources
Identity
Coverage
6.0 Business Plan
6.1 Industry and Company
6.2 Analysis of the Market
6.3 Marketing mix
6.4 Development
6.5 The Management team
6.6 Operations
6.7 Timeline
6.8 Controls
6.9 Financial Projections
6.10 Critical Success Factors
7.0 Viability Chapter
8.0 References
9.0 Bibliography
Table of tabulations
Table 1 Terms of Reference
Table 2 Concepts and Models
Table 3 Gender based analysis
Table 4 Age group based analysis
Table 5 Analysis based on profession
Table 6 Analysis based on income
Table 7 Analysis on location of the household
Table 8 Analysis on the type of the vehicle
Table 9 Primary purpose of the vehicle
Table 10 Operational Cost (Open) Year 1
Table 11 Capital Costs (Open)
Table 12 Revenue and cash flow forecast
Table 13 Turnover mix - Corporate sale
Table 14 Turnover mix - Home user
Table 15 Coporate package
Table 16 Home package
Table 17 Business Model Canvas
Table 18 Objectives of the business
Table 19 Development Matrix
Table 20 Organizational Chart
Table 21 Timeline of the startup
Table 22 Inflation Rates from 2014 to 2016
Table 23 Tax Rates
Table of Figures
Figure 1 Gender based analysis
Figure 2 Age group based analysis
Figure 3 Profession based analysis
Figure 4 Household income based analysis
Figure 5 Location based analysis
Figure 6 Analysis based on the type of the vehicle
Figure 7 Primary purpose of the vehicle
Figure 8 Porter’s value chain
1.0 INTRODUCTION
1.1 Project topic
A business plan for a start-up to introduce Tesla solar power to the households in Sri Lanka, for charging electric vehicles without using the electricity from the national grid
1.2 Rationale
The dynamics of transport in Sri Lanka is undergoing a phase of transformation with the public transport services being overtaken by the personal vehicles in urban areas (Adrian, Murray & Yasawachii, 2011). More than hundred thousand motor cars have been registered only during the year 2015 in Sri Lanka (Central Bank of Sri Lanka, 2015).