Fund Your Dreams Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
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About this ebook
If you have a dream that needs backing, be it an art project, an invention, or even a business, this is the book for you. Brainard Carey offers advice with solid examples of how building relationships with sponsors, investors, grant-makers, and patrons is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to raise money without the use of crowdfunding platforms. Readers will learn how to articulate their funding needs, develop a campaign, and approach sponsors. Chapter topics include:
- Defining your funding goals
- Pitching a proposal
- Writing to someone you've never met before
- Conversational tactics to help you ask for funding
- Methods for keeping in touch with potential sponsors
- Real examples of artists and entrepreneurs who succeeded in gaining the support of philanthropists and patrons
- And much more
With chapters divided between practical how-tos and case studies, Fund Your Dreams Like a Creative Genius, offers readers both instructive and demonstrative lessons in making their next big project a reality. Everyone can do it with the right tools, and Carey offers an insider's guide to an otherwise daunting process.
Brainard Carey
Brainard Carey is an artist, teacher, walker, and pool player. He cofounded the artistic collaborative Praxis with his wife, Delia Carey. As host of the popular Yale University radio show, Lives of the Artists, he has interviewed over 700 artists and creative people to illuminate their careers and work. He is passionate about art education and has written several books for artists to develop their careers, including Making It in the Art World, New Markets for Artists, and The Art World Demystified. He also co-founded Praxis Center for Aesthetics, an online school for professional artists. He lives in New York City.
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Fund Your Dreams Like a Creative Genius - Brainard Carey
Copyright © 2018 by Brainard Carey
All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018.
Allworth Press books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018 or info@skyhorsepublishing.com.
22 21 20 19 18 5 4 3 2 1
Published by Allworth Press, an imprint of Skyhorse Publishing, Inc., 307 West 36th Street, 11th Floor, New York, NY 10018. Allworth Press® is a registered trademark of Skyhorse Publishing, Inc.®, a Delaware corporation.
www.allworth.com
Cover design by Mary Ann Smith
Illustrations by Brainard, Delia, and Shiva Carey
Library of Congress Cataloging-in-Publication Data is available on file.
Paperback ISBN: 978-1-62153-648-2
eBook ISBN: 978-1-62153-650-5
Printed in the United States of America
This book is dedicated to Delia and Shiva.
CONTENTS
Introduction
Chapter 1 | Create a Product
Chapter 2 | Auctions for Everyone
Chapter 3 | A Moveable Feast: Fundraising over Dinner
Chapter 4 | Texting Your Way to Full Coffers
Chapter 5 | Fundraise by Design
Chapter 6 | Start a Festival
Chapter 7 | Write Letters the Old Way
Chapter 8 | P2P Campaigns: Viral Gold
Chapter 9 | Angels and Venture Capitalists
Chapter 10 | Pet Parties: Local Fundraiser for Any Cause
Chapter 11 | The Classics, Abbreviated and Ready for Updating
Afterword
Suggested Reading
Index
INTRODUCTION
If you only use one good idea from this book, the cost of buying it will be repaid many times over.
Want more cash? Read this intro quickly—
This is a book for anyone who has an ounce of creativity in them—you could be an entrepreneur, an artist, a teacher, or anyone at all who is willing to go outside of traditional routes (a job) to gain income or a one-shot infusion of cash. You can use the money for a dream you have or a cause you want to support or an artistic or activist project you want to see realized. There are no limits or parameters on how the money is spent.
Sponsors, Patrons, Donors, Customers, and Angels are simply relationships, as well as parts of techniques you can use to have your event or visionary work sponsored by businesses and corporations to keep your dream alive and growing.
Sound dreamy? It’s how almost every museum, filmmaker, and every individual dreamer raises millions a year, and it can easily work for you if you know the process.
So, if you want to know more in a short time, take this slim volume home and read it and then activate one of the possibilities I present. Read them all to see which one sounds like the most fun and easiest for you to do. Some of these ideas may seem impossible for you to do. Every idea will take effort for you to realize. Yet if you only use one good idea from this book, the cost of buying it will be repaid many times over.
How much are we talking about here? Anywhere from $500 to hundreds of thousands. In most cases, after raising money successfully once, you will find it easy to repeat the process, which is often a bit addictive because getting what you need and want is a turn-on for most people. An active person fundraising tends to raise more and more every year, because it gets easier once you understand the system.
Also, if you complete reading this short book, you can write and ask the author (me) questions, as well as send in your success stories. I plan to use the time you give me wisely so you can profit sooner rather than later with this book. Questions can be sent to brainardcarey@gmail.com.
An active person fundraising tends to