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    Social Media Marketing Plan How To: Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out
    Social Media Marketing Plan How To: Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out
    Social Media Marketing Plan How To: Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out
    Ebook133 pages2 hours

    Social Media Marketing Plan How To: Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out

    By Gary Murphy

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    About this ebook

    Are you looking for highly effective strategies to build your personal brand for explosive growth?
    Are you looking for the up to date secrets that drive traffic to your content and convert your social media efforts into followers? Are you tired of doing what everyone else is doing and looking for a different approach that will differentiate you as the leading influencer? Then it's time to invest in yourself and your business at higher levels to upgrade your knowledge and your approach.

    It's no secret, over the past few years social media have shifted our landscape on how we interact with one another. With social media platforms comes a host of new strategies to build your personal brand. Each platform will help maximize your exposure and essential for establishing a following.

    However, what does make a personal brand truly unique where YOU can stand out from the rest?

    The short answer? Your personal brand is you and that's what makes it unique. It is all of the mental associations that spring to mind when people think of you. It's not about faking it or copying others, it's being true and genuine where you establish a connection with your following. A way for your peers to quickly identify you and recognize the value you bring to their life.

    That means you need to find your inner personality that is honest and real. Someone relatable whom your audience can connect to. This also means you need to be utilizing the four leading social media platforms to their full potential. The potential to reach millions that have similar interest as yours. The social media strategies that will have your personal brand gain recognition and become one of the million dollar brands this year.

    That's what this book is. Inside, I'll show you:

    How branding will shape the future of business and transform the online landscape.
    Secrets mental hacks to help you form your personal brand with power and purpose.
    Simple tricks anyone can use to craft a personal brand on the biggest social sites that make you STANDOUT.
    How to conquer Google and dominate search results with magic branding tips.
    What it takes to become the next million-dollar personal brand even from scratch.

    If you want your personal brand to be established as one of the big players then this book will show you how. Scroll up and order your copy right now so you can experience explosive success.

    LanguageEnglish
    PublisherAprilis Publishing LLC
    Release dateMar 5, 2019
    ISBN9781386152545
    Social Media Marketing Plan How To: Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out
    Author

    Gary Murphy

    Gary Murphy is Professor of Politics at DCU’s School of Law and Government. An expert on Irish electoral history and a prominent commentator on contemporary politics, he is a regular contributor to RT&Eacute’s coverage of elections and referendums. He has published extensively on modern Ireland and is the author of Electoral Competition in Ireland since 1987.

    Read more from Gary Murphy

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      Book preview

      Social Media Marketing Plan How To - Gary Murphy

      Social Media Marketing Plan How To

      Build A Magnetic Brand Making You A Known Influencer. Go from Zero to One Million Followers In 30 Days. Apply The 1-Page Advertising Secret to Stand Out

      Gary Murphy

      © Copyright 2019 - All rights reserved.

      The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

      Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly.

      Legal Notice:

      This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.

      Disclaimer Notice:

      Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

      By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, — errors, omissions, or inaccuracies.

      Contents

      Chapter 1: What Is A Brand

      Chapter 2: Social Media and Personal Branding

      Chapter 3: Getting Started

      Chapter 4: Understanding Your Target Audience

      Chapter 5: How to Make Your Brand Unique

      Chapter 6: Creating A Personal Brand on YouTube

      Chapter 7: Creating A Personal Brand on Facebook

      Chapter 8: Creating A Personal Brand on Twitter

      Chapter 9: Creating A Personal Brand on Instagram

      Chapter 10: How to Capitalize on Personal Branding

      Chapter 11: Strategies for Success in Personal Branding

      Chapter 12: Become the Next Million Dollar Brand

      Chapter 1:

      What Is A Brand

      The Brand

      A brand is what makes a person or business stand out from others. It is the way the target audience perceives a product, service, or experience due to its design, logo, name, and slogans.

      The Business

      A business is an organization which tries to satisfy the needs of various individuals to gain profits by selling products and services that solve the problem of the audience.

      What Differentiates A Brand from A Business?

      A business focuses more on how to generate profits by offering products and services to its target audience. The brand, on the other hand, is a culmination of the experience that members of the target audience will have any time they interact with the business.

      Elements of A Brand

      Various elements make a brand. Understanding these elements is a more straightforward way to understand a brand better. These include brand identity, compass, personality, voice, and more.

      Brand Compass

      The basic facts about a brand are summarized within the brand compass. It includes the strategic objectives, mission, purpose, values, and vision of a brand. The brand compass is the result of the research, positioning, and brand strategy.

      Brand Personality

      The emotional and behavioral qualities of a brand form the brand personality. These are traits which closely relate with the brand. Through the brand personality, it is possible to connect with the target audience. A brand identity makes a brand easy to identify by individuals loyal to the brand. There are some aspects of a brand which also form the brand personality. These include the brand logo, its design, tagline, and more.

      Brand Name and Tagline

      The brand name is one of the easiest ways through which your audience can interact with the brand. It also applies to the tagline. Coming up with a tagline and a brand name requires testing, brainstorming, market research, and refinement. Through these processes, the brand name and slogan will be unique and meaningful. The values of a brand are usually identifiable from the name and tagline. It also differentiates a brand from its competition.

      Brand Image

      A brand image is merely the expectations that the target audience has a brand. It through the brand image that the target audience can predict the next step a brand will take. Through the brand image Apple has developed, none of their customers will be expecting an iPhone with running on the Android operating system. Also, it is also possible to predict that the net iPhone will run on iOS with improvements to the features which the phone offers. It is a clear indication of the brand image which the company has developed.

      Brand Identity

      There are a few things which are present in a brand strategy. These will include the promise, purpose, and personality of a brand. The brand identity is a visual representation of all these aspects. It is the real meaning behind the brand logo. As a visual, it should be able to communicate the core ideas of the brand to anyone who sees it. It is also straightforward to promote easy identification. Combining the logo with a tagline is a method which creates a brand identity that is recognizable worldwide.

      Brand Voice and Messaging

      The brand voice and its messaging determine how the brand will engage with its audience. These two elements are essential in delivering the personality, purpose, and promise of a brand. It also instills humanity in the brand. The brand voice should be easily recognizable by your audience. It doesn’t matter the channel through which the message is coming.

      Brand Website

      The brand website is where your brand delivers content to engage with its audience. Using smartphones, your audience can access the brand website on the go and in any location. Providing a high-quality brand experience is more cost-effective through the brand website.

      Brand Equity

      The value of a brand is what I refer to as brand equity. It includes both the tangible and intangible aspects such as revenue, strategic benefits, and market shares.

      Brand Gap

      The disparity between what a brand can do and the promises the brand makes form the brand gap. For a brand to be successful, it needs a low brand gap. It implies that the brand should be able to deliver on the promises it makes to its customers. Promising a superior quality product at a low price and delivering an inferior quality product at a low price will cause a considerable brand gap.

      Why Invest in Branding?

      The perception of a business often determines if it will invest in a brand or not. The main reason for this difference in perception is the inability to relate a brand to the increase in returns directly. In truth, there is no way to evaluate the value of a brand. It is why a lot of businesses hesitate. If you cannot assess the value, why do you need to build a brand? A lot of businesses consider a brand to be an investment. As such, it is just an additional expense. Realizing that a brand is the only way to influence the behavior of the target customer will change this belief. Incorporating a brand into the long-term strategy of the business will yield profits all through the life of the company. Here are some of the benefits of a brand:

      Branding Improves Recognition

      An essential element of a brand is the brand logo. The logo serves as the face of the business. It is the first thing your audience will recollect about your brand. To design a logo, having a professional design is your best bet. The logo needs to be simple and easy to remember. A logo should reflect your ideal company image to your audience. If your company is within a niche in the gaming industry, having a gamepad on a stack of books can be misleading to your audience. Your target audience needs to be able to tell what your company does by a simple look at its logo.

      Branding Creates Trust

      By creating a brand, it is possible to develop trust between the company and its customers. A great brand will also provide the look of an industry expert. The target audience is usually willing to interact with a brand since it offers a professional outlook. It is noticeable in the way it provides its services and performs its operations.

      Branding Promotes Marketing

      A brand is the most effective form of marketing a business can invest in. If a brand is recognized, it becomes easier for marketing to achieve its goals. Since developing a brand will require a lot of market research, it is possible to use this market research to reach the target audience.

      Branding Builds Financial Value

      Building a strong brand usually increases the value of a business. It is the main reason why a company

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