Content Audits and Inventories
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About this ebook
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.
Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.
This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Paula Ladenburg Land
Paula Land is a content strategy consultant and technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients ranging from nonprofits to large e-commerce sites. Paula has also worked as a Senior Content Strategist at NASA’s Earth Science Data Systems (ESDS) group. As co-founder of Content Insight, she was the impetus behind the development of CAT, the Content Analysis Tool, which was designed to create automated content inventories. Before founding her own businesses, Paula was a user experience and content strategy lead for Razorfish, a leading digital agency, where she led the content strategy on the development of enterprise-level websites, redesigns, and CMS implementations. Paula has worked for over thirty years in content-related roles, spanning all aspects of the content lifecycle, with a focus on delivering large-scale, complex websites. Paula is a frequent speaker at conferences and presents workshops and webinars on the topic of content inventories, audits, and analyses. She contributed the essay on the term content inventory to the book The Language of Content Strategy
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