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Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business

Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business

Автором Tony Mathews

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Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business

Автором Tony Mathews

оценки:
4.5/5 (3 оценки)
Длина:
48 pages
55 minutes
Издатель:
Издано:
Mar 26, 2019
ISBN:
9781386261155
Формат:

Описание

Social media is vital for any modern business to thrive. Every application is a ballpark that needs mastering, and every business owner needs to know how to expertly handle these applications and consider them as an extension of their brand. At a glance, social media may seem like it's all fluff, but having a cohesive and well-run set of online platforms is one of the keys to success in the new age.

Tony Mathews' Instagram Marketing Guide is your step-by-step guide to success. This book will teach you how to build and expand your brand on one of the world's most famous and prolific online platforms, and go beyond the markings of a standard business. Starting from square one, you'll be able to establish your brand and seize your audience to the application's maximum capacity, leaving no opportunity unexplored.

This book will introduce business owners and online marketers to the world of Instagram, and from there, every chapter fills you in on everything you need to know. Beginning with the fundamentals of creating an eye-catching and dynamic profile that represents their business correctly, to learning the steps in utilizing every post type and hashtag, to gathering your analytics to understand your audience better, to creating guidelines to maintain coherence and cohesiveness within your profile.

Your ideal customers are eagerly waiting for you to make your move.

Start marketing properly so you can reap the rewards: buy this book now!

Издатель:
Издано:
Mar 26, 2019
ISBN:
9781386261155
Формат:

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Связано с Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business

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Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business - Tony Mathews

Contents

Table of Contents

INTRODUCTION TO INSTAGRAM

CHAPTER 1: INSTAGRAM FUNDAMENTALS AND IMPORTANT STATISTICS

INSTAGRAM DEMOGRAPHIC STATISTICS

INSTAGRAM FOR BUSINESS USAGE

CONTENT STATISTICS

CHAPTER 2: CREATING A WINNING PROFILE

CHOOSE PERFECT USERNAME

PICK THE RIGHT PROFILE PICTURE

CREATE ATTENTION-CATCHING BIO

USE A PERSONAL VOICE IN YOUR POSTS

CHAPTER 3: DESIGNING A PAGE THEME

MINIMAL AND NEUTRAL

WARM AND VINTAGE THEME

ROTATING THEMES

BRIGHT AND COLORFUL THEME

CHAPTER 4: HOW TO DEVELOP A CONTENT STRATEGY

STORYTELLING

USER-GENERATED CONTENT

CULTURE

SHOWCASE YOUR PRODUCTS

CHAPTER 5: HOW TO RANK YOUR PROFILE ON EXPLORE PAGE

UNDERSTAND YOUR AUDIENCE

INTERACT WITH YOUR FOLLOWERS

USE HASHTAGS

INCLUDE A CALL-TO-ACTION

MENTION USERS, BRANDS AND PIN LOCATION ON YOUR POSTS

CHAPTER 6: HOW TO GET MORE LIKES FOR YOUR POSTS

LEVERAGE ON THE POWER OF HASHTAGS

TAG INFLUENCERS

POST AT THE RIGHT TIME

EDIT YOUR GRAPHICS TO BE MORE APPEALING

CHAPTER 7: HOW TO MAKE MONEY ON INSTAGRAM

BECOME AN INFLUENCER

SELL YOUR OWN PRODUCTS

SETUP A DROPSHIPPING BUSINESS

CHAPTER 8: INSTAGRAM FOR BUSINESS

HAVE SOME CONTENT GOALS

USE INSTAGRAM ADVERTISING

INSTAGRAM IMAGE AD SIZES

INSTAGRAM VIDEO ADS

CAROUSEL ADS

INSTAGRAM STORIES

TARGET YOUR AUDIENCE

DEFINE YOUR IDEAL TARGET AUDIENCE

REACH TO THE PERCEIVED TARGET AUDIENCE

USE LISTENING TOOLS

CHAPTER 9: HOW TO HOLD A SUCCESSFUL CONTEST

BASIC RULES WHEN HOLDING A CONTEST

CONTEST IDEAS

HOW TO RUN THE CONTEST

CHAPTER 10: HOW TO LOOK FOR SPONSORS

DEFINE YOUR BRAND

ANALYZE YOUR AUDIENCE

INVEST IN HIGH-QUALITY POSTS

TAG POTENTIAL BRANDS ON YOUR POSTS

CONTACT POTENTIAL SPONSORS

CHAPTER 11: IMPACT OF INSTAGRAM

FORM A COMMUNITY OF FOLLOWERS

HELPS YOU REACH FOLLOWERS FROM ALL PARTS OF THE WORLD

YOU BECOME AN AUTHORITY IN YOUR NICHE

CONVERT FOLLOWERS INTO BUYERS

CHAPTER 12: MISTAKES TO AVOID ON INSTAGRAM

TALKING ILL OF YOUR COMPETITORS

LIFTING OTHER PEOPLE’S GRAPHICS

TAKING PHOTOS OF YOUR CUSTOMERS AND SHARING THEM WITHOUT THEIR CONSENT

FAILURE TO ENGAGE FOLLOWERS

RUDE RESPONSES

IGNORING ANALYTICS

INCONSISTENCY IN POSTING

CONCLUSION

INTRODUCTION TO INSTAGRAM

Instagram was originally founded as Burbn in 2010. It was not the glamorous app that we have today. The founders, Mike Krieger, and Kevin Systrom developed an app that could help people during check-ins. It was somehow complicated and was only available for iPhone users.

The duo later noted that people were focusing on the photo sharing feature most. They decided to do away with the clutter like earning points and checking in. The new app was named Instagram even though it did not have most of the features we have today. The focus was on sharing mobile photography as soon as images were captured. They compared it to an instant telegram which explains the derivation of the word Instagram.

Kevin Systrom first developed Burbn before approaching his colleague to join him. An interesting thing to note is that Kevin never attended a professional programming school. He learned all the stuff on his own and developed Burbn prototype on HTML 5 and shared it with friends to test it out.

He approached potential investors at a party and they were mesmerized by his application. They agreed to invest in his idea which saw him quit formal employment from

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