Corporations’ Social Crusades Often Leave Out Workers
All the good PR in the world won’t raise wages or improve benefits for a company’s employees.
For many American companies, public support for social causes has become an essential part of their business. Earlier this year, Gillette stoked controversy with a campaign urging men to rethink their idea of masculinity. The lingerie brand Aerie has amassed enormous goodwill with years of body-positive underwear ads.
Customers have corporations to take positions, and now even companies that might rather demur are after public pressure to take a stand in support of reproductive rights.
