28 min listen
One Company, Many Brands
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Jul 6, 2017
Format:
Podcast episode
Description
Evan Davis discusses the reasons why some companies have multiple brands. Is it to bamboozle or does it help consumers navigate the wide variety of choices? Can there be too many? When does product proliferation make sense? Evan talks to three guests: a brand consultant, a marketing executive from drinks company Diageo and a representative from Johnson & Johnson about how we can better understand the world of brands.
GUESTS
Robert Jones - Brand consultant at Wolf Olins and a visiting professor at the University of East Anglia
Jana Ignatova - Head of Baby global franchise for EMEA at Johnson & Johnson
Ed Pilkington - European Marketing and Innovation Director at Diageo.
GUESTS
Robert Jones - Brand consultant at Wolf Olins and a visiting professor at the University of East Anglia
Jana Ignatova - Head of Baby global franchise for EMEA at Johnson & Johnson
Ed Pilkington - European Marketing and Innovation Director at Diageo.
Released:
Jul 6, 2017
Format:
Podcast episode
Titles in the series (100)
Leadership: Evan Davis and his guests discuss the essence of good leadership and dematerialisation. by The Bottom Line