No matter where you work in a company, there's always the bottom line of profit. Whatever you can do to add to that profit can only make you more of an asset to a business.  Our guest Brad Sugars, CEO of ActionCoach and author of the brand new book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn't Magic, is an expert in finding smart strategies to maximize those profits. Maximizing profits can be a simple as taking a step back and re-evaluating your sales processes. Habits that you perform everyday could actually be limiting your profit potential. Understanding those habits is the first step to eliminating them and maximizing your wealth. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 06:56 - "Salespeople cannot outperform their training" - Brad Sugars 12:38 - One of the biggest lessons Jeffrey ever taught Brad 14:58 - What motivated Brad to write his new book 21:56 - Brad believes these certain habits are holding salespeople back from being effective 30:09 - What makes a "profit limiting belief"?     FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.   Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy