No matter what you do, you can't seem to escape that "M" word. "Millennials." There are 83 million of them in the US alone. People talk and write about them all the time. Often making assumptions that simply don't hold up to scrutiny. Today we're consulting THE expert.  Jason Dorsey, Co-Founder of The Center for Generational Kinetics, has dedicated his life to the study of millennials and optimizing generational management. Today he'll share his insights into workforce retention, productivity maximization and buyer targeting across generations. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 04:46 - One of Jeffrey and Jennifer's favorite charities, shares a sales lesson with everyone 11:03 - Jason's career path led him into millennial research. 15:45 - What is "generational dislocation" and why is it something you should factor into when it comes to sales? 22:01 - How much research goes into a study on millennials? 29:17 - How often should managers provide feedback to their millennial employees? 32:38 - The millennial view of entrepreneurship 38:48 - How different are the behavior patterns of millennials and Gen-Z?  47:28 - Jeffrey and Jennifer describe the adjustments they've made based on generational differences in their workforces More on today’s guest Jason’s gift is solving generational challenges for leaders through his unique research and acclaimed presentations. Jason delivers specific, practical solutions grounded in original research that drive measurable results for you. He’s funny, too. Click here to see photos of his journey. FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.  Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy