Running a blue ocean business is one of the most effective ways to become profitable and create the life you desire. Sue Monhait has done just that, and she shares about her experiences running a blue ocean business, as well as the challenges that come along with being one of only a few people providing a product or service.   We discuss the importance of helping people understand what you do and why it's valuable. You must keep your eye on the customer and give them what they want and need. Sue also shares how she leveraged her corporate background in her business and how it ties into niching down. Find out what it’s like for Sue to juggle two businesses and keep them both thriving. Sue also shares her personal experiences and gains from being a part of my CEOChix mastermind group. Sue Monhait is a podcaster, business owner of two amazing businesses, and best-selling author who supports gifters, bakers, crafters and makers by leveraging her business background, which includes 15 years in corporate marketing and sales. Join the BizChix Community   Connect With Sue Monhait: The Ribbon Print Company Gift Biz Unwrapped Podcast Maker to Master, by Sue Monhait Makers MBA Gift Biz Breeze Facebook Group Books or Tools or Events Mentioned: BizChix Live Other Links Mentioned: Gift Biz Unwrapped Episode 171: Create Your Own Mastermind Magic with Natalie Eckdahl of Biz Chix BizChix Episodes Mentioned: 333: Rapidly Scaling a Product Business with Minna Khounlo-Sithep Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session This episode was first published at BizChix.com/337. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at https://bizchix.com/category/team/.