Better Exercise Results Does Not Mean More Exercise   Wouldn’t we all like better exercise results? Traditionally that meant more. More time, more repetitions, more sets, more speed, more something. The question isn’t whether you’re exercising or not. It’s whether what you’re doing is really making a difference.  It’s so much like running a business that I can’t help but compare business and fitness. The question for a business owner isn’t whether your busy or not, it’s whether you’re spending your time in the best activities. Are you prioritizing your time optimally? I’ve observed so many times – in myself – and in other managers and fitness professionals a lot of busy work. There are people who will work constantly and they’re working hard. The problem is that they don’t see clearly what their time should be spent doing to make them more productive, and not just busy. I don’t believe in time management and… I’m betting you’re the same. By the time you reach midlife you realize that time doesn’t bow down to our management of it. We can only manage the energy we have. We can manage the focus and ability to concentrate. When I work with women entrepreneurs or admins we don’t focus on the list of things that has to get done. We focus on the biggest priority items – those that get move the needle the most. When we’ve got them defined then it’s a matter of defining the best time for focus, concentration, and uninterrupted attention on those tasks.  Any of us can be busy. We can be well intentioned. But if we were just in action without a plan, if you weren’t the boss of your own business or department you’d probably be gone soon, right? What if someone were paying you based on outcome and transformation? And at the end of the month, or quarter you hadn’t made any changes in the bottom line? (and maybe you’re exhausted!) Sometimes that’s acceptable if… there is some evidence of prerequisite or actions that had to happen first before the big outcome in place. So let’s look at your fitness activities and outcomes as if you were running the business of you. (you are) What transformation do you want? If I’m the business owner or an investor in a business, I’m concerned with the profit not just the total numbers. Now, all that said, let’s make sure we’re on the same page. I’m going to go off on a little tangent here.… we’re only talking about businesses that have an important mission statement. There’s a need and there’s demand and the business is serving people in a way that changes the quality of life. That’s the goal of Flipping 50, so I want to be totally transparent here, I am running a business, and yes it’s because I have purpose and a mission that gets me up every day. I also have a family and responsibilities to them and a life to live that I love. Bottom line is important. Profit margin is more important. I can’t be spending just as much as I’m making. That just isn’t sustainable. The more I make, the more good I can do with it by hiring other women, by supporting the fitness industry with conference presentations that remove me from being available in my business. Where do you come in? If I can transition back out of this tangent… Well, first if you’re in a business, or starting one, you need to embrace the power of the good you can do if you’re doing well and wise in your business. Second, your body is your business. Your energy and well being are your profit. The confidence you gain if you look and feel your best are your profit. Women – in general – not all, have a hard time with this profit. Just like money isn’t bad when it’s used for good, feeling good – looking good- spending time to care for yourself isn’t bad if it’s used for good!  Weight though is not your real bottom line. Your body composition and your energy, ability to focus, concentrate, and physically do all the things you both need and want to do are a better profit margin. Signs and symptoms of good health now and for your future include the quality and qu