This episode goes into why you should be leading into the turn and why entrepreneurs should invest in themselves and their relationships in addition to their business. Elise is an accomplished strategic communications professional and business leader whose entrepreneurial spirit helped build Mitchell from scratch into one of the top 10 fastest-growing firms globally, a two-time Agency of the Year winner and Inc. 500/5000 Fastest Growing Company. The company’s client portfolio includes well-known brands such as: Walmart, Procter & Gamble, Hilton Worldwide, Kraft, Del Monte, Canon, Merck and others. Under her leadership the company grew more than 500% in five years. In recognition of her accomplishments, Elise has received numerous national awards including Agency Professional of the Year, Entrepreneur of the Year, and a Top 50 Power Player.   Podcast Highlights Who is Elise Mitchell? Elise was always an entrepreneur at heart. She found a way to take her passion and drive and make money from it, which is the essence of the entrepreneur. Starting a business in a smaller market with dreams of creating something world class was Elise’s first major obstacle. Understanding Your Customers And Evolving Markets Talk directly to your customers and seek to understand their experience. Use the opportunity to learn and grow. Courage Finding your courage to make your first ask is the first step to creating a real business. Look at your current scenario, what can you tweak to make the situation better? What are the action steps that will take you to the state you want to be in? The internal battle is the hardest one to win.   The State Of Uncertainty We often live in a perpetual fantasy that life will become simple if only we reach our fantasy destination. Nobody has all the answers, if you do, you aren’t growing. The game is always changing and you need to be willing to face the new challenges.   Approaching The Turn Entrepreneurs often get so focused on the business that they forget to live the rest of their life, you have to take time off the enjoy life and rejuvenate. Enjoy the ride, we are not meant to work all the time. You are not your company and if you don’t invest time into your relationships they will fade away. Reference: Leading Through The Turn, Elise Mitchell   Elise’s Takeaway Get the business fundamentals down first, surround yourself with people who have skills that you don’t, get comfortable with failure and learning as you go, give yourself some runway and give it a go.   Links: http://elisemitchell.com/ Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!