In today's special episode, we bring you our interview with Saena Park, CMO of The Hair Shop Inc. live at the Fashion Digital LA 2019 event.  Listen as Ramon Vela interviews Saena as she shares with us the story of building a brand. Including everything from introducing us to the company's Origin Story, the Market for Hair Extensions, How they use influencers to grow their business, How they differentiate their business with hi-touch consultations, their ambassadors the "Hair Shop Collective", their Extension Master Class Certification, Why the Hair Shop is all about giving you extra Confidence, How they are extending the product line, Partnerships, Creating Messages for each of their Segments, and why their primary customer will always be the Hair Stylist Professional.    Check out other episodes at https://www.commercefocused.com/ For more on The Hair Shop, Inc., visit: https://www.thehairshop.com/   Please support our sponsors & advertisers: https://www.retentionscience.com/ (Email Marketing) http://axidigitalmarketing.com/ (Digital Marketing)