Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-integrate-social-media-in-a-true-omni-channel-program/