Over 30 years ago, Al Ruffalo wanted to help colleges and universities, and he gave it a try. What came of his efforts, and the efforts of the people who were part of those initial experiments, was the modern college and university phone outreach program, which has raised billions of dollars. It's also been a lifeline of real, honest to goodness conversations between students and alumni for the past three decades. This work is obviously changing, and the company that Al and company built has changed, now encompassing a whole suite of tech-enabled data driven programs that serve both fundraising and enrollment goals. But the mission to make a personal connection and to make every college and university part of the family hasn't changed as the company transformed into the modern Ruffalo Noel Levitz. I got my friend Al on the line to talk about his journey and what he thinks is next for higher education donor and student engagement.