The Nature Conservancy is a large organization with resources and partners that help them achieve a global mission. Managing Director Geof Rochester joins Beth today to show you how any organization can find the perfect partners. Ultimately, if you want to attract the right people you need to know who you are looking for. Geof and Beth talk about how to define the characteristics of your audience and how that helps you know who to look for in a partner as well as in a member or a donor.