18 min listen
144: Carol Cone on What's Next for Her, Cause Marketing & Purpose
144: Carol Cone on What's Next for Her, Cause Marketing & Purpose
ratings:
Length:
24 minutes
Released:
Dec 1, 2015
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture _Carol Cone on Purpose_!
Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.
On the show, Carol, Megan and Joe discuss:
- The growth of purpose and Carol's launch of what she calls Carol Cone 4.0!
- _Carol Cone on Purpose_ has two purpose engines: _The Purpose Collaborative_ and _The Idea Accelerator_.
- How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with.
- Is the big agency model for purpose broken? How can it be fixed?
- How _The Idea Accelerator_ is aimed at finding, curating, sharing and funding the very best social enterprises.
- How Carol plans to continue contributing to the cause, sustainability and purpose community.
**Show Notes**
- Carol's New Site: [The Purpose Collaborative](http://www.purposecollaborative.com/)
- [CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose](https://rpfm.squarespace.com/causetalkradio/11)
Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.
On the show, Carol, Megan and Joe discuss:
- The growth of purpose and Carol's launch of what she calls Carol Cone 4.0!
- _Carol Cone on Purpose_ has two purpose engines: _The Purpose Collaborative_ and _The Idea Accelerator_.
- How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with.
- Is the big agency model for purpose broken? How can it be fixed?
- How _The Idea Accelerator_ is aimed at finding, curating, sharing and funding the very best social enterprises.
- How Carol plans to continue contributing to the cause, sustainability and purpose community.
**Show Notes**
- Carol's New Site: [The Purpose Collaborative](http://www.purposecollaborative.com/)
- [CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose](https://rpfm.squarespace.com/causetalkradio/11)
Released:
Dec 1, 2015
Format:
Podcast episode
Titles in the series (100)
29: Buy a Coke, Support a Cause with Coca-Cola's New Vending Machine: This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause. by The Engage For Good Podcast with Alli Murphy