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144: Carol Cone on What's Next for Her, Cause Marketing & Purpose

144: Carol Cone on What's Next for Her, Cause Marketing & Purpose

FromThe Engage For Good Podcast with Alli Murphy


144: Carol Cone on What's Next for Her, Cause Marketing & Purpose

FromThe Engage For Good Podcast with Alli Murphy

ratings:
Length:
24 minutes
Released:
Dec 1, 2015
Format:
Podcast episode

Description

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture _Carol Cone on Purpose_!







Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.



On the show, Carol, Megan and Joe discuss:


- The growth of purpose and Carol's launch of what she calls Carol Cone 4.0!
- _Carol Cone on Purpose_ has two purpose engines: _The Purpose Collaborative_ and _The Idea Accelerator_.
- How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with.
- Is the big agency model for purpose broken? How can it be fixed?
- How _The Idea Accelerator_ is aimed at finding, curating, sharing and funding the very best social enterprises.
- How Carol plans to continue contributing to the cause, sustainability and purpose community.


**Show Notes**


- Carol's New Site: [The Purpose Collaborative](http://www.purposecollaborative.com/)
- [CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose](https://rpfm.squarespace.com/causetalkradio/11)
Released:
Dec 1, 2015
Format:
Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.