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Unhooked: Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

Unhooked: Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

Автором Michelle Moore

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Unhooked: Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

Автором Michelle Moore

Длина:
93 pages
1 hour
Издатель:
Издано:
Mar 10, 2019
ISBN:
9781986317856
Формат:
Книге

Описание

Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation?



How can you get people to see things your way? What words can you use to convince and lead them to follow you?


Get others to do what you want using the power of persuasion.



The most successful people in history have one trait in common. They were all persuasive. This trait often makes or breaks success: the pure ability to win people over to our side.


Become a master in both conscious and subconscious persuasion methods.



•Make People Feel Important
Deal with Difficult People
•Understand the 4 Languages of Persuasion
Nuggets on How to Avoid Manipulation
Presented in everyday, clear language, this book explores a revolutionary approach to persuading people. Unhooked will not only show you the science and psychology behind persuasion, but also specific, no-nonsense tactics that you can use to magnetize and mesmerize people over and over again. Revealing what really drives human decisions, this practical guide helps readers to learn persuasion tactics that will speed up consensus.


Debate better, become a captivating leader.



•Learn how to argue your strongest point
Gain trust and leverage credibility
•Adapt for personality, gender, and age differences
Use words strategically
•Get your way without confrontation
Gain non-manipulative persuasive power by understanding the verbal and non-verbal cues people give you. Learn to get what you want - without being pushy. Adding psychology to a sociological analysis of human behavior, Unhooked provides profound information on persuasion skills that will make your life exponentially easier.


Understand people’s drives, mental triggers, and change their thinking with invisible influence. Persuasion is the mental trigger that waves people to your side and facilitates every aspect of your life.

Издатель:
Издано:
Mar 10, 2019
ISBN:
9781986317856
Формат:
Книге

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Unhooked - Michelle Moore

Unhooked

Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

Michelle Moore

Copyright © 2018 by Michelle Moore. All rights reserved.


No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the author.


Limit of Liability/ Disclaimer of Warranty: The author makes no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaims all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and recipes contained herein may not be suitable for everyone. This work is sold with the understanding that the author is not engaged in rendering medical, legal or other professional advice or services. If professional assistance is required, the services of a competent professional person should be sought. The author shall not be liable for damages arising herefrom. The fact that an individual, organization of website is referred to in this work as a citation and/or potential source of further information does not mean that the author endorses the information the individual, organization to website may provide or recommendations they/it may make. Further, readers should be aware that Internet websites listed in this work might have changed or disappeared between when this work was written and when it is read.


For general information on the products and services or to obtain technical support, please contact the author.

Created with Vellum

Contents

Introduction

1. The History and Basics of Persuasion

2. Schemas, Priming, and Spreading Activation

3. Anchor Perception

4. Know Who Can be Persuaded

5. The Four Languages of Persuasion

6. Persuasive Presentation

7. Controlling Body Language

8. Peer Pressure

9. The Repeated Exposure Effect

10. Framing

11. Sneaky Tricks

Closing

Reference

Notes

Introduction

Persuasion… It’s one of those words that has a significant connotation attached to it. When you hear the word, chances are your mind is instantly flooded with ideas and feelings that accompany it — even though those ideas and feelings extend beyond the true definition of persuasion and may not actually be based in fact.

Persuasion is not manipulation. Manipulation is when someone has a negative influence on someone else by using unethical means, like intentionally lying to them. Persuasion on its own is neither ethical nor unethical. It is the reason for the persuasion and the way that the persuasion methods are used that determines whether it is ethical or not.

Persuasion is a bit like words, in that words also are not good or bad on their own. Words are just words until they are used by people. It is the way that people choose to use them that gives words their meaning and energy. Words can be used positively to lift people up, or negatively to tear people down. Words, like persuasion, are powerful. It is not until we get them in context and we know the intention of the person who used them that we understand whether the words were meant to be good or bad.

So let’s dig a little deeper and figure out what persuasion really is. Persuasion is the art of being able to get others to do what is in their own best interest when it also benefits you. Think of it as a win-win situation. Dale Carnegie said, There is only one way to get anybody to do anything. And that is by making the other person want to do it. That’s where persuasion comes in. People use persuasion to try to influence the beliefs, actions, and attitudes of others. Persuasion can often be seen at work on television commercials and in advertisements as companies try to get you to buy their goods, at the car dealership as the salesman delivers his sales pitch, during political campaigns as candidates court voters, in homes as parents get their children to clean their rooms or do their homework, and even in a courtroom as lawyers deliver their arguments to the jury.

Persuasion is using your influence to change people’s attitudes or actions. There are two main types of persuasion. Systematic persuasion appeals to a person’s sense of logic and reason. Heuristic persuasion appeals to a person’s emotions or habits. Both types of persuasion share the same goal; they just go about achieving it differently. ¹

The guiding Rules of Persuasion are not inherently good or bad on their own. They simply exist. They are neutral. It is the person using the persuasive techniques that makes them good or bad. Some people will always be willing to do anything to win, no matter the cost. Those people are the ones who don’t think twice about misusing the Rules of Persuasion, as long as it is personally beneficial to them. They are not concerned with making sure that what they convince someone else to do is in that person’s best interest. They would be willing to stoop to the lowest levels of using blackmail, bribery, temptation, or even violence, as long as they got what they personally wanted.

People who follow the Rules of Persuasion understand the power of persuasion and only want to use its Maximum Influence in positive ways. They only choose to use persuasive techniques to get what they want when it is a win-win situation and a good outcome for everyone involved. When the rules are followed, persuasion has the power to do amazing things. Persuasion can bring peace between countries in conflict, can motivate a team no one thinks can win to rise to the occasion and become victorious against all odds, can help a boss to boost employee efficiency and morale, can convince a person to follow a doctor’s advice to get a potentially life-saving test done, and even convince a criminal to release innocent people without causing them harm. ²

This book will present many powerful persuasive techniques. They should always only be used with

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