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    Integrated Marketing Communications A Complete Guide - 2020 Edition
    Integrated Marketing Communications A Complete Guide - 2020 Edition
    Integrated Marketing Communications A Complete Guide - 2020 Edition
    Ebook231 pages1 hour

    Integrated Marketing Communications A Complete Guide - 2020 Edition

    By Gerardus Blokdyk

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    About this ebook

    Do organization leaders and staff recognize that listening is a key component of communications and marketing? Do customers interact with fellow brand users or employees or representatives of your organization? What process (or steps) does your organization follow between receiving a client brief and producing finished marketing communications that engage the prospect and/or consumer? What language will you use to communicate your offerings to people, and where? What cost/benefits will result if reorder lead times are reduced?

    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

    Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Integrated Marketing Communications investments work better.

    This Integrated Marketing Communications All-Inclusive Self-Assessment enables You to be that person.

    All the tools you need to an in-depth Integrated Marketing Communications Self-Assessment. Featuring 997 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Integrated Marketing Communications improvements can be made.

    In using the questions you will be better able to:

    - diagnose Integrated Marketing Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

    - implement evidence-based best practice strategies aligned with overall goals

    - integrate recent advances in Integrated Marketing Communications and process design strategies into practice according to best practice guidelines

    Using a Self-Assessment tool known as the Integrated Marketing Communications Scorecard, you will develop a clear picture of which Integrated Marketing Communications areas need attention.

    Your purchase includes access details to the Integrated Marketing Communications self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

    - The latest quick edition of the book in PDF

    - The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

    - The Self-Assessment Excel Dashboard

    - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

    - In-depth and specific Integrated Marketing Communications Checklists

    - Project management checklists and templates to assist with implementation

    INCLUDES LIFETIME SELF ASSESSMENT UPDATES

    Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

    LanguageEnglish
    Publisher5STARCooks
    Release dateSep 19, 2019
    ISBN9780655974574
    Integrated Marketing Communications A Complete Guide - 2020 Edition

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      Book preview

      Integrated Marketing Communications A Complete Guide - 2020 Edition - Gerardus Blokdyk

      Integrated Marketing Communications

      Complete Self-Assessment Guide

      The guidance in this Self-Assessment is based on Integrated Marketing Communications best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

      Notice of rights

      You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

      All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

      The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

      Trademarks

      Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

      Copyright © by The Art of Service

      http://theartofservice.com

      service@theartofservice.com

      About The Art of Service

      The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

      Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

      Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

      Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

      With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

      Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

      http://theartofservice.com

      service@theartofservice.com

      Included Resources - how to access

      Included with your purchase of the book is the Integrated Marketing Communications Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

      How? Simply send an email to

      access@theartofservice.com

      with this books’ title in the subject to get the Integrated Marketing Communications Self Assessment Tool right away.

      You will receive the following contents with New and Updated specific criteria:

      •The latest quick edition of the book in PDF

      •The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

      •The Self-Assessment Excel Dashboard, and...

      •Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

      •In-depth specific Checklists covering the topic

      •Project management checklists and templates to assist with implementation

      INCLUDES LIFETIME SELF ASSESSMENT UPDATES

      Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

      Get it now- you will be glad you did - do it now, before you forget.

      Send an email to access@theartofservice.com with this books’ title in the subject to get the Integrated Marketing Communications Self Assessment Tool right away.

      Purpose of this Self-Assessment

      This Self-Assessment has been developed to improve understanding of the requirements and elements of Integrated Marketing Communications, based on best practices and standards in business process architecture, design and quality management.

      It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

      The criteria of requirements and elements of Integrated Marketing Communications have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

      In this format, even with limited background knowledge of Integrated Marketing Communications, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

      How to use the Self-Assessment

      On the following pages are a series of questions to identify to what extent your Integrated Marketing Communications initiative is complete in comparison to the requirements set in standards.

      To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

      1 Strongly Disagree

      2 Disagree

      3 Neutral

      4 Agree

      5 Strongly Agree

      Read the question and rate it with the following in front of mind:

      ‘In my belief,

      the answer to this question is clearly defined’.

      There are two ways in which you can choose to interpret this statement;

      1.how aware are you that the answer to the question is clearly defined

      2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

      A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

      After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Integrated Marketing Communications Scorecard on the second next page of the Self-Assessment.

      Your completed Integrated Marketing Communications Scorecard will give you a clear presentation of which Integrated Marketing Communications areas need attention.

      Integrated Marketing Communications

      Scorecard Example

      Example of how the finalized Scorecard can look like:

      Integrated Marketing Communications

      Scorecard

      Your Scores:

      BEGINNING OF THE

      SELF-ASSESSMENT:

      Table of Contents

      About The Art of Service8

      Included Resources - how to access8

      Purpose of this Self-Assessment10

      How to use the Self-Assessment11

      Integrated Marketing Communications

      Scorecard Example13

      Integrated Marketing Communications

      Scorecard14

      BEGINNING OF THE

      SELF-ASSESSMENT:15

      CRITERION #1: RECOGNIZE16

      CRITERION #2: DEFINE:24

      CRITERION #3: MEASURE:36

      CRITERION #4: ANALYZE:46

      CRITERION #5: IMPROVE:55

      CRITERION #6: CONTROL:71

      CRITERION #7: SUSTAIN:85

      Integrated Marketing Communications and Managing Projects, Criteria for Project Managers:143

      1.0 Initiating Process Group: Integrated Marketing Communications144

      1.1 Project Charter: Integrated Marketing Communications146

      1.2 Stakeholder Register: Integrated Marketing Communications148

      1.3 Stakeholder Analysis Matrix: Integrated Marketing Communications149

      2.0 Planning Process Group: Integrated Marketing Communications151

      2.1 Project Management Plan: Integrated Marketing Communications154

      2.2 Scope Management Plan: Integrated Marketing Communications156

      2.3 Requirements Management Plan: Integrated Marketing Communications158

      2.4 Requirements Documentation: Integrated Marketing Communications160

      2.5 Requirements Traceability Matrix: Integrated Marketing Communications162

      2.6 Project Scope Statement: Integrated Marketing Communications164

      2.7 Assumption and Constraint Log: Integrated Marketing Communications166

      2.8 Work Breakdown Structure: Integrated Marketing Communications169

      2.9 WBS Dictionary: Integrated Marketing Communications171

      2.10 Schedule Management Plan: Integrated Marketing Communications174

      2.11 Activity List: Integrated Marketing Communications176

      2.12 Activity Attributes: Integrated Marketing Communications178

      2.13 Milestone List: Integrated Marketing Communications180

      2.14 Network Diagram: Integrated Marketing Communications182

      2.15 Activity Resource Requirements: Integrated Marketing Communications184

      2.16 Resource Breakdown Structure: Integrated Marketing Communications186

      2.17 Activity Duration Estimates: Integrated Marketing Communications188

      2.18 Duration Estimating Worksheet: Integrated Marketing Communications190

      2.19 Project Schedule: Integrated Marketing Communications192

      2.20 Cost Management Plan: Integrated Marketing Communications194

      2.21 Activity Cost Estimates: Integrated Marketing Communications196

      2.22 Cost Estimating Worksheet: Integrated Marketing Communications198

      2.23 Cost Baseline: Integrated Marketing Communications200

      2.24 Quality Management Plan: Integrated Marketing Communications202

      2.25 Quality Metrics: Integrated Marketing Communications204

      2.26 Process Improvement Plan: Integrated Marketing Communications206

      2.27 Responsibility Assignment Matrix: Integrated Marketing Communications208

      2.28 Roles and Responsibilities: Integrated Marketing Communications210

      2.29 Human Resource Management Plan: Integrated Marketing Communications212

      2.30 Communications Management Plan: Integrated Marketing Communications214

      2.31 Risk Management Plan: Integrated Marketing Communications216

      2.32

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