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From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

Автором Claire Hughes

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From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

Автором Claire Hughes

Длина:
197 pages
1 hour
Издано:
Sep 30, 2014
ISBN:
9781446369203
Формат:
Книге

Описание

How to turn a hobby into a home-based business—and successfully market what you make via the internet.
 
With the help of this step-by-step business start-up guide, you can get your own online enterprise up and running in six weeks or less. Featuring a combination of highly practical advice and warm encouragement, the book provides worksheets, checklists, and step-by-step instructions.
 
You will learn:
· The process of deciding what to sell
· How to develop a brand
· How to choose the right platform
· How to get your online shop live and ready to take orders from customers around the world
 
The directory of online marketplaces and online shop solutions will help you decide which are the best options for you, while the case studies and real-life stories from successful online shop owners offer both insight and inspiration. This guide will help not only crafters and handmade sellers but anyone with a home-based business such as vintage finds, designer prints, customized T-shirts, wedding stationery, upcycled jewelry, patterns, ebooks, and more!
Издано:
Sep 30, 2014
ISBN:
9781446369203
Формат:
Книге

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From Passion to Profit - Claire Hughes

From

PASSION

TO

PROFIT

Start Your Business in 6 Weeks or Less!

A step-by-step guide to making money from your hobby by selling online

Claire Hughes

www.stitchcraftcreate.co.uk

CONTENTS

INTRODUCTION

WEEK ONE: WHAT CREATIVE BUSINESS DO I WANT?

Set your intention

Imagine your dream business: Worksheet

Create a vision board

Identify your passions & skills

Identify your passions & skills: Worksheet

Get set for success

Choose your product or service

Choose your product or service: Worksheet

Case study: Jolyne Colburn,

Owner of Rowdy Roddy Vintage

WEEK TWO: WHAT DO MY CUSTOMERS WANT?

Identify your customers

Identify your customers: Worksheet

Make friends with selling

Know your dream customer

Know your dream customer: Worksheet

Make them feel something

Make them feel something: Worksheet

Case study: Kerry Burki,

Editor of Handmade Success

WEEK THREE: HOW DO I SELL MY PRODUCTS OR SERVICES ONLINE?

Choose your virtual business home

Choose your virtual business home: Flow chart

Online marketplaces: Directory

E-commerce websites: Directory

Select the right online marketplace

Select the right e-commerce website

What about Wordpress?

Get the word out: Worksheet

Price your products

Your one-page business plan: Worksheet

Case study: Annie McGee

Owner of Scavenger Annie

WEEK FOUR: GETTING DOWN TO BUSINESS

Countdown to launch: Worksheet

Tackle the grown-up stuff!

Overcome common fears

Give your business an identity

Photograph your products

Case study: Holly Booth,

Creative & lifestyle photographer

WEEK FIVE: PREPARING TO LAUNCH

Write sizzling product descriptions

Write an amazing About page: Worksheet

Prepare your shop policies

Write your Delivery Information page

Start some DIY promotion

Case study: Penny Dixon,

Owner of Penny Jane Designs

WEEK SIX: READY, STEADY, LAUNCH!

Launch day

What next?

Customer love

Plan for profit: Worksheet

Case study: Becky Doggett & Owen Birkby,

Founders of Handmade Nation

GOODBYE

RESOURCES

ABOUT THE AUTHOR

ACKNOWLEDGMENTS

INTRODUCTION

These days, everyone can be an entrepreneur! You no longer need a fat savings account, a rich benefactor or an angel investor to start a business doing what you love. Thanks to the Internet, it’s never been easier to make money by sharing your passion with the world. But all the options can seem confusing and overwhelming if you’re not a technical whiz or have never owned a business before.

Perhaps you’ve thought about starting something in the past but never quite got it off the ground? Maybe you’ve been talking about an idea with friends but haven’t quite found the right time (or courage) to start? Perhaps you’ve been selling in the ‘real world’ and want to make the jump to doing this online? Or maybe this is the first time you’ve ever given serious consideration to starting a business? Whatever your story, now is your time to start!

Over the next six weeks I’m going to be your guide as we work our way through the step-by-step process of getting your creative business out of your head and onto the World Wide Web.

Start a business in six weeks or less – are you completely mad?

Isn’t it crazy to put that extra time pressure on yourself? Isn’t starting a business hard enough? So let me explain the reason I designed the step-by-step course outlined in this book to run over six weeks. Have you ever started a project that just went on, and on, and on, and…well, you get the idea. In my experience (and please forgive the generalization) creative people are often perfectionists who like to tinker with things until they’re just so.

For example, the first time I decided to start a business I spent weeks trying to find the perfect logo and ‘researching’ competitors online. Yet I completely avoided all the important things like actually defining what I was going to offer and thinking about where I was going to find customers, because – let’s be honest – I was a little bit scared. Needless to say, that business never really got off the ground. By the time I’d found the perfect logo, I’d run out of steam. Eventually friends and family stopped asking what was happening with my business, and I stopped having to mumble excuses.

I don’t want the same thing to happen to you. I want you to experience the thrill and satisfaction of launching your own business, and of doing something for yourself. So by setting a deadline, I’m giving you a workable target to to aim for. By working through the course content week by week, as many students have done since I first started teaching this course, I’m hoping you’ll build up a sense of momentum without becoming overwhelmed.

Last but not least, for most people with a day job or other commitments, six weeks is a manageable amount of time. It’s challenging, but realistic. It’s also just short enough that your friends/husband/dog/kids will forgive you for abandoning them when you get out the other side.

What can I expect when I get to the end of the book?

A (virtual) round of applause and a celebratory hug! If you work through the materials, complete the worksheets and carry out all the actions recommended week by week, you should be ready to launch your website or online shop in six weeks. Will it be perfect? Will you be 100 per cent happy with it? Should you ring up your boss and quit your day job? Of course not! But you’ll have something tangible to show the world, and a solid foundation from which to grow your creative business.

How can I make the most of this book?

Each week, read through the week introduction first to get an idea of the tasks you’ll need to complete. Then set aside some time to read through the materials and complete the worksheets, as well as any additional research or actions that are suggested. Depending on the stage you’re at, this might include taking photographs of products you want to sell, researching the best legal structure for your business or adding service descriptions to your online shop. The key is to plan ahead. You’ll find there are lots of useful resources at the back of the book, which you’ll want to refer to throughout. These include blogs and websites aimed at the creative community, which can be a brilliant source of additional help and support.

Try to remember

Sometimes there isn’t such a thing as a right or wrong answer. Often when you’re running a business, you just have to try things and see what works for you. This will occasionally mean stepping outside of your comfort zone! If in doubt, ask yourself: ‘What’s the worst that could happen?’ There are very few things at this stage in your business that can’t be un-done. So just get started and have fun.

WHAT CREATIVE

BUSINESS

DO I WANT?

Week One

Welcome to Week One! This week we’re going to be focusing on YOU. Your interests, your ambitions, your skills and what you want to get out of having a creative business of your very own.

I’ll be asking you to start thinking about products and services you might like to sell, and generally giving your entrepreneurial brain a good dusting down.

Are you excited yet? Great! Let’s get started.

WEEK One

SET YOUR INTENTION

So you’ve made the decision to start a creative business, bought (or borrowed) this book and are ready to dive in.

Congratulations! First, I’d like to ask you an important question: What sort of business do you actually want to have?

Not just so you have a vision of what you want to achieve. But to become clear in your own mind about what you would like your day-to-day experience of running a business to be like.

Why is this so important?

When you haven’t spent time thinking about the type of business you ultimately want to have, it’s easy to be pulled in lots of different directions when the orders start rolling in. This can make it hard to focus and know what to do first

Just going with the flow can be great. But it can also take you down the wrong path, and lead to the development of a business you don’t even like. If you’re constantly saying ‘yes’ to opportunities because you’re afraid to turn them down, you could be on a fast track

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