Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online
    From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online
    From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online
    Ebook199 pages3 hours

    From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

    By Claire Hughes

    3/5

    ()

    Read preview

    About this ebook

    How to turn a hobby into a home-based business—and successfully market what you make via the internet.
     
    With the help of this step-by-step business start-up guide, you can get your own online enterprise up and running in six weeks or less. Featuring a combination of highly practical advice and warm encouragement, the book provides worksheets, checklists, and step-by-step instructions.
     
    You will learn:
    · The process of deciding what to sell
    · How to develop a brand
    · How to choose the right platform
    · How to get your online shop live and ready to take orders from customers around the world
     
    The directory of online marketplaces and online shop solutions will help you decide which are the best options for you, while the case studies and real-life stories from successful online shop owners offer both insight and inspiration. This guide will help not only crafters and handmade sellers but anyone with a home-based business such as vintage finds, designer prints, customized T-shirts, wedding stationery, upcycled jewelry, patterns, ebooks, and more!
    LanguageEnglish
    PublisherOpen Road Integrated Media
    Release dateSep 30, 2014
    ISBN9781446369203
    From Passion to Profit: A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

    Related to From Passion to Profit

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Creative Hustle

      Jul 3, 2019

      Creative Hustle
      5 min read

    • Article

      Where To Sell

      Jan 28, 2021

      There’s never been a broader variety of ways to get your makes out there, so the real challenge is deciding which are right for you. First and foremost, think back to your audience – those customers you considered on page 8 who’ll love what you do. W

      4 min read

    • Article

      Solve It In 7

      Sep 3, 2020

      So, you want to start a blog? Great idea! But with so many amazing creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you build a loyal following? Experts at employment agency Reed.

      2 min read

    • Article

      Best Freelance Websites

      Feb 26, 2021

      With over 1,5 million users, Upwork is one of the largest international online freelance platforms. It works a bit like an online dating service – freelancers post work profiles on the site in the hope that it will catch the eye of potential clients.

      1 min read

    • Article

      Free Tool Boosts Digital Knowhow

      Apr 22, 2020

      Free Tool Boosts Digital Knowhow
      1 min read

    • Article

      6 Fantastic Business Ideas for Moms

      Dec 24, 2020

      Rather than work a 9-5 job every day, what if you could be your own boss and make your own schedule? That's where business ideas for moms play a major role. Starting a work-at-home endeavor is a rising trend that is only going to become more prevalen

      6 min read

    • Article

      Magnus’ Marketing Minute

      Mar 1, 2022

      Often in January, we have a renewed sense of drive and purpose. We set some lofty goals for the year and tackle them with both vigor and excitement. At least for a few weeks. Maybe even a few months. But eventually, we start to slow down a bit. And i

      5 min read

    • Article

      Start A Side Hustle

      Mar 26, 2021

      Start A Side Hustle
      4 min read

    • Article

      Magnus’ Marketing Minute

      May 1, 2023

      With summer fast approaching, there’s a piece of controversial professional advice I’d like for you to consider: stop marketing your business. Let me explain. I work a lot of hours. I have a full-time corporate job doing internet marketing for a Berk

      5 min read

    • Article

      Launch a Side Hustle!

      Dec 31, 2019

      Launch a Side Hustle!
      25 min read

    • Article

      8 Side Hustles to Consider This Summer 2021

      Jun 24, 2021

      “Side Hustle” has become quite the buzzword as of late. Granted, people have had a lot of time in the last year and a half to sit inside, potentially sidelined from their 9-to-5 due to the pandemic. This time and freedom have helped people turn their

      6 min read

    • Article

      Magnus’ Marketing Minute

      Jan 1, 2022

      January is often like a breath of fresh air. We have a chance to look back and celebrate our successes, learn from (and laugh at) our failures, and come up with ambitious new ideas for the next 12 months. It’s often a time of introspection, appreciat

      5 min read

    • Article

      What Have You Learned From Business Mistakes?

      Oct 4, 2021

      Asif Ahmed Managing Director of Acclivity and author of The Finance Playbook for Entrepreneurs www.acclivity.co “When I first started out in business, I hadn’t fully appreciated the importance of having contracts in place to support every legal relat

      7 min read

    • Article

      The Struggle With The Juggle

      Jan 24, 2022

      The Struggle With The Juggle
      2 min read

    • Article

      Creators Connect

      Jul 22, 2023

      Creators Connect
      7 min read

    • Article

      Emma Davies

      Apr 28, 2020

      Emma Davies
      2 min read

    • Article

      How To Start A Side Hustle: A Playbook For A New Economy

      Jun 18, 2021

      Your idea doesn’t have to be special. My idea for NicSocks definitely wasn’t unique. I just had a drive to succeed that was uncontrollable. • Six weeks to build the business • R5 000 capital, no more • 30 days to turn a profit These also became my fa

      4 min read

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      10 Years Of Sensi Swim

      Mar 29, 2023

      10 Years Of Sensi Swim
      6 min read

    • Article

      Marketing Yourself

      Nov 17, 2023

      Whatever stage you are at on your journey, taking a fresh look at the way you promote yourself and your work is never wasted time. As the adage goes, it’s never too late to shift your focus, launch a new collection, collaborate or reinvent. In fact,

      5 min read

    Related categories

    Reviews for From Passion to Profit

    3/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      From Passion to Profit - Claire Hughes

      From

      PASSION

      TO

      PROFIT

      Start Your Business in 6 Weeks or Less!

      A step-by-step guide to making money from your hobby by selling online

      Claire Hughes

      www.stitchcraftcreate.co.uk

      CONTENTS

      INTRODUCTION

      WEEK ONE: WHAT CREATIVE BUSINESS DO I WANT?

      Set your intention

      Imagine your dream business: Worksheet

      Create a vision board

      Identify your passions & skills

      Identify your passions & skills: Worksheet

      Get set for success

      Choose your product or service

      Choose your product or service: Worksheet

      Case study: Jolyne Colburn,

      Owner of Rowdy Roddy Vintage

      WEEK TWO: WHAT DO MY CUSTOMERS WANT?

      Identify your customers

      Identify your customers: Worksheet

      Make friends with selling

      Know your dream customer

      Know your dream customer: Worksheet

      Make them feel something

      Make them feel something: Worksheet

      Case study: Kerry Burki,

      Editor of Handmade Success

      WEEK THREE: HOW DO I SELL MY PRODUCTS OR SERVICES ONLINE?

      Choose your virtual business home

      Choose your virtual business home: Flow chart

      Online marketplaces: Directory

      E-commerce websites: Directory

      Select the right online marketplace

      Select the right e-commerce website

      What about Wordpress?

      Get the word out: Worksheet

      Price your products

      Your one-page business plan: Worksheet

      Case study: Annie McGee

      Owner of Scavenger Annie

      WEEK FOUR: GETTING DOWN TO BUSINESS

      Countdown to launch: Worksheet

      Tackle the grown-up stuff!

      Overcome common fears

      Give your business an identity

      Photograph your products

      Case study: Holly Booth,

      Creative & lifestyle photographer

      WEEK FIVE: PREPARING TO LAUNCH

      Write sizzling product descriptions

      Write an amazing About page: Worksheet

      Prepare your shop policies

      Write your Delivery Information page

      Start some DIY promotion

      Case study: Penny Dixon,

      Owner of Penny Jane Designs

      WEEK SIX: READY, STEADY, LAUNCH!

      Launch day

      What next?

      Customer love

      Plan for profit: Worksheet

      Case study: Becky Doggett & Owen Birkby,

      Founders of Handmade Nation

      GOODBYE

      RESOURCES

      ABOUT THE AUTHOR

      ACKNOWLEDGMENTS

      INTRODUCTION

      These days, everyone can be an entrepreneur! You no longer need a fat savings account, a rich benefactor or an angel investor to start a business doing what you love. Thanks to the Internet, it’s never been easier to make money by sharing your passion with the world. But all the options can seem confusing and overwhelming if you’re not a technical whiz or have never owned a business before.

      Perhaps you’ve thought about starting something in the past but never quite got it off the ground? Maybe you’ve been talking about an idea with friends but haven’t quite found the right time (or courage) to start? Perhaps you’ve been selling in the ‘real world’ and want to make the jump to doing this online? Or maybe this is the first time you’ve ever given serious consideration to starting a business? Whatever your story, now is your time to start!

      Over the next six weeks I’m going to be your guide as we work our way through the step-by-step process of getting your creative business out of your head and onto the World Wide Web.

      Start a business in six weeks or less – are you completely mad?

      Isn’t it crazy to put that extra time pressure on yourself? Isn’t starting a business hard enough? So let me explain the reason I designed the step-by-step course outlined in this book to run over six weeks. Have you ever started a project that just went on, and on, and on, and…well, you get the idea. In my experience (and please forgive the generalization) creative people are often perfectionists who like to tinker with things until they’re just so.

      For example, the first time I decided to start a business I spent weeks trying to find the perfect logo and ‘researching’ competitors online. Yet I completely avoided all the important things like actually defining what I was going to offer and thinking about where I was going to find customers, because – let’s be honest – I was a little bit scared. Needless to say, that business never really got off the ground. By the time I’d found the perfect logo, I’d run out of steam. Eventually friends and family stopped asking what was happening with my business, and I stopped having to mumble excuses.

      I don’t want the same thing to happen to you. I want you to experience the thrill and satisfaction of launching your own business, and of doing something for yourself. So by setting a deadline, I’m giving you a workable target to to aim for. By working through the course content week by week, as many students have done since I first started teaching this course, I’m hoping you’ll build up a sense of momentum without becoming overwhelmed.

      Last but not least, for most people with a day job or other commitments, six weeks is a manageable amount of time. It’s challenging, but realistic. It’s also just short enough that your friends/husband/dog/kids will forgive you for abandoning them when you get out the other side.

      What can I expect when I get to the end of the book?

      A (virtual) round of applause and a celebratory hug! If you work through the materials, complete the worksheets and carry out all the actions recommended week by week, you should be ready to launch your website or online shop in six weeks. Will it be perfect? Will you be 100 per cent happy with it? Should you ring up your boss and quit your day job? Of course not! But you’ll have something tangible to show the world, and a solid foundation from which to grow your creative business.

      How can I make the most of this book?

      Each week, read through the week introduction first to get an idea of the tasks you’ll need to complete. Then set aside some time to read through the materials and complete the worksheets, as well as any additional research or actions that are suggested. Depending on the stage you’re at, this might include taking photographs of products you want to sell, researching the best legal structure for your business or adding service descriptions to your online shop. The key is to plan ahead. You’ll find there are lots of useful resources at the back of the book, which you’ll want to refer to throughout. These include blogs and websites aimed at the creative community, which can be a brilliant source of additional help and support.

      Try to remember

      Sometimes there isn’t such a thing as a right or wrong answer. Often when you’re running a business, you just have to try things and see what works for you. This will occasionally mean stepping outside of your comfort zone! If in doubt, ask yourself: ‘What’s the worst that could happen?’ There are very few things at this stage in your business that can’t be un-done. So just get started and have fun.

      WHAT CREATIVE

      BUSINESS

      DO I WANT?

      Week One

      Welcome to Week One! This week we’re going to be focusing on YOU. Your interests, your ambitions, your skills and what you want to get out of having a creative business of your very own.

      I’ll be asking you to start thinking about products and services you might like to sell, and generally giving your entrepreneurial brain a good dusting down.

      Are you excited yet? Great! Let’s get started.

      WEEK One

      SET YOUR INTENTION

      So you’ve made the decision to start a creative business, bought (or borrowed) this book and are ready to dive in.

      Congratulations! First, I’d like to ask you an important question: What sort of business do you actually want to have?

      Not just so you have a vision of what you want to achieve. But to become clear in your own mind about what you would like your day-to-day experience of running a business to be like.

      Why is this so important?

      When you haven’t spent time thinking about the type of business you ultimately want to have, it’s easy to be pulled in lots of different directions when the orders start rolling in. This can make it hard to focus and know what to do first

      Just going with the flow can be great. But it can also take you down the wrong path, and lead to the development of a business you don’t even like. If you’re constantly saying ‘yes’ to opportunities

      Enjoying the preview?
      Page 1 of 1