SEO 101: Learn the Basics of Search Engine Optimization
By BlogTec
4.5/5
()
About this ebook
- Learn how Google ranks websites and how to improve your rankings.
- Learn skills you can use as a freelancer, digital nomad or business owner.
- Start to build your digital marketing career with this easy to follow SEO course.
This SEO Ebook Includes:
1 - What the Heck Is SEO?
- You’ll learn what SEO actually is and what the different parts of SEO are.
2 - Why Is SEO Important?
- Understand why SEO is important and why businesses, either if they are big or small, should invest in the optimization of their websites.
- Learn about the four big advantages of search engine optimization.
3 - What You Need To Know About Search Engines
- Before trying to understand how to influence a website’s rankings in search engines, it makes sense to understand what a search engine actually is.
- Next to what a search engines is, you’ll also get an overview how they work. We will talk about the ranking factors more detailed later.
- To really understand the ranking factors of Google and its competitors you need to know about the purpose of search engines.
4 - The Most Important Ranking Factors
- There are hundreds of ranking factors that search engines use to decide which page ranks on top. The algorithms are changing all the time and Google & Co update their ranking factors and their specific importance a few times a day.
- That’s why you’ll learn about the most important and long-lasting ranking factors.
5 - Technical SEO
- As a website is super technical there are many things you need to be aware of. If a website isn’t in a good technical condition, users will face many issues and have a bad user experience, which will hurt its rankings. This chapter deals with the characteristics of a technically optimized website.
- You’ll also understand the differences between Technical SEO and On-Page SEO.
6 - Off-Page SEO
- You heard about backlinks before but you’re not sure what they are? This chapter got you covered!
- When it comes to ranking trillions of pages for a specific search query, it’s clear that a big magazine should rank before a small blog that your best friend just started a few days ago, right? Learn how backlinks help search engines with this!
- In the area of link building it’s important to understand that a backlink is not just a backlink and that backlinks can be totally different in their quality. This chapter teaches about the factors you have to keep in mind when you’re building links.
- Learn about what factors make a valuable link and learn about bad links.
7 - On-Page SEO & Content Planning
- The goal of planning content is to develop a result bringing content strategy. It’s necessary to find out what people are looking for and to make sure you create content people are actually looking for.
- For preparing a results-driven content strategy it’s important to do keyword research, as you don’t want to just guess what people want to see.
- In this chapter you’ll learn about the importance of keyword research and what factors make a good keyword.
8 - The Importance of Content
- Until now you've learned a lot about the basics of SEO
- This chapter will help you to understand why content is such an important part in search engine optimization.
Related to SEO 101
Related ebooks
SEO: The Ultimate Guide to Optimize Your Website. Learn Effective Techniques to Reach the First Page and Finally Improve Your Organic Traffic. Rating: 5 out of 5 stars5/5WordPress SEO In 15 Steps Rating: 4 out of 5 stars4/5SEO Examples: 10 Illustrative SEO Writing Samples Rating: 4 out of 5 stars4/525 Website Must Haves For Driving Traffic Leads & Sales Rating: 4 out of 5 stars4/5SEO For Writers And Bloggers Rating: 0 out of 5 stars0 ratingsSEO Free Tools Guide Rating: 0 out of 5 stars0 ratingsSearch Engine Optimization (SEO): An Hour a Day Rating: 0 out of 5 stars0 ratingsSEO Strategies Rating: 0 out of 5 stars0 ratingsGet On Google Front Page: SEO Tips for Online Marketing Rating: 3 out of 5 stars3/5The New Guide to SEO: The New Guide For Getting Rankings And Hordes Of High-Quality Traffic With SEO! Rating: 5 out of 5 stars5/5SEO for WordPress: How To Get Your Website on Page #1 of Google...Fast! [2nd Edition] Rating: 4 out of 5 stars4/5Meaning of SEO: SEO for Websites 2023 Rating: 0 out of 5 stars0 ratings50 Tips to Make Keyword Research Easier Rating: 4 out of 5 stars4/5SEO Marketing Blueprint - Step By Step Guide To Get High Quality Targeted Traffic And Increase Conversions Rating: 0 out of 5 stars0 ratingsHow to Start and run a Profitable SEO Business: Cracking the SEO Agency Code Rating: 4 out of 5 stars4/5Backlink Building Guide For Online Businesses Rating: 0 out of 5 stars0 ratingsKeyword Research for Beginners Rating: 5 out of 5 stars5/5Ultimate Guide to Optimizing Your Website Rating: 5 out of 5 stars5/5The Freelance SEO Expert: Freelance Jobs and Their Profiles, #12 Rating: 5 out of 5 stars5/5SEO for WordPress: “How I Hit Page #1 Of Google In 27 days!” Rating: 0 out of 5 stars0 ratingsSEO SEO and nothing but SEO: SEO Rules & Secrets Rating: 0 out of 5 stars0 ratingsGoogle Ranking Secrets: Dominate the First Page of Google Rankings Rating: 0 out of 5 stars0 ratingsHow to SEO - The definitive guide after 10 years of SEO Rating: 0 out of 5 stars0 ratingsSEO Mastery 2024 #1 Workbook to Learn Secret Search Engine Optimization Strategies to Boost and Improve Your Organic Search Ranking Rating: 0 out of 5 stars0 ratingsHonest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue Rating: 0 out of 5 stars0 ratings
E-Commerce For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Rating: 4 out of 5 stars4/5How I Made My First $1000 on Etsy (With No Social Media Following and No Money to Spend on Advertising Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5A Beginner's Guide To Day Trading Online 2nd Edition Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Chat-GPT Income Ideas: Pioneering Monetization Concepts Utilizing Conversational AI for Profitable Ventures Rating: 4 out of 5 stars4/5The Digital Product Success Plan: Building Passive Income on Etsy (and Beyond!) Rating: 4 out of 5 stars4/5Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 4 out of 5 stars4/5Digital Product Blueprint - Step By Step Guide To Create And Sell Profitable Digital Products Online Rating: 4 out of 5 stars4/5How To Create & Sell Digital Products Rating: 4 out of 5 stars4/5
Reviews for SEO 101
21 ratings3 reviews
- Rating: 3 out of 5 stars3/5It is a basic one, Offpage and on-page SEO need to be more depth covered. Overall a great quick way to look into the SEO. Thanks to BlogTec
- Rating: 5 out of 5 stars5/5To tell you exactly what you are looking for in this review, this E-book says many factors that contribute to successful SEO especially google ranking. Go for your cup, have sip mine.
- Rating: 4 out of 5 stars4/5Well satisfied with topics included in this book. Nice session
Book preview
SEO 101 - BlogTec
Content
Introduction
This Ebook was created by BlogTec - an international agency for content & SEO that worked with clients such as Transferwise, Beducated or Chip.de.
It deals with the basics of SEO - Search Engine Optimization
. We will talk about broad topics like what SEO is actually about, why SEO is so important, what the most important ranking factors are and what you can do to convince Google about the quality of a website.
After you've finished this Ebook you will…
This Ebook was made for:
1 - What the Heck Is SEO?
SEO is the short version of "Search Engine Optimization". It describes the technique of optimizing a website to improve its visibility on Google. The goal is to rank the pages of a website higher on Google, which will result in more website visitors.
Search engine optimization is only about increasing the organic traffic. That means that all ways of getting traffic except unpaid search results (incl. Google Ads/PPC) aren't part of SEO.
It can be split into the three following parts:
In the rest of this Ebook we will take a look at all of these three parts and what they include.
2 - Why Is SEO Important?
Before we start to talk about the different ranking factors and how to improve a website's rankings, it's important to know why SEO is important and why businesses, either if they are big or small, should actually invest in the optimization of their websites.
There are multiple advantages of optimizing a website. Let's talk about the most important ones.
More Website Visitors
The first point is the most obvious and the main reason why businesses invest in SEO. They want to drive more people to their company's website to attract more potential customers.
More Sales
To have more website visitors is a cool thing, but in the end it's just a number and doesn't bring anything to a business if it doesn't increase its sales.
At this point it's important to prepare the right strategy for turning the website visitors into customers. If the optimization of a website leads to more people visiting the product pages of an E-commerce shop,