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    Learn How to Develop Your Social Marketing Plan
    Learn How to Develop Your Social Marketing Plan
    Learn How to Develop Your Social Marketing Plan
    Ebook69 pages58 minutes

    Learn How to Develop Your Social Marketing Plan

    By Dale Carnegie and Sheba Blake

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    About this ebook

    Discover the step-by-step blueprint to dominating social media marketing and make profits... starting today! This comprehensive A to Z, 8-Part Social Media Marketing Course will guide you from zero to brand new customers!Sheba Blake Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether its learning about complex business topics, spirituality or building your self-esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success.So, join us on our journey of self-improvement!
    LanguageEnglish
    PublisherSheba Blake Publishing
    Release dateApr 22, 2019
    ISBN9783966619585
    Learn How to Develop Your Social Marketing Plan
    Author

    Dale Carnegie

    Dale Carnegie (1888–1955) described himself as a “simple country boy” from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day. Visit DaleCarnegie.com for more information.

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      Book preview

      Learn How to Develop Your Social Marketing Plan - Dale Carnegie

      Dale Carnegie

      Learn How to Develop Your Social Marketing Plan

      First published by Sheba Blake Publishing 2019

      Copyright © 2019 by Dale Carnegie

      All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

      First edition

      This book was professionally typeset on Reedsy

      Find out more at reedsy.com

      Contents

      Develop Your Social Marketing Plan

      Use Social Media for Market Research

      Social Targeting the Perfect Customers

      Engaging Content Attracts Customers

      Become the Expert by Providing Value

      Social Follower Quality Trumps Quantity

      Implement A Marketing Schedule That Works

      Track, Test and Improve

      One

      Develop Your Social Marketing Plan

      So, you want to build a massive brand and you think that social media is the way to get there?

      Well good news: you’re on the right track! Social media is indeed a highly powerful tool for building a massive audience and connecting with that audience in a way that many brands and companies never will.

      But before you can start posting media and content, you first need a plan. What, you thought you could just dive in without any strategy?

      Your social marketing plan is essentially the strategy and the series of steps that you plan to follow in order to take your website or business from a small name or tiny blog; into massive, self-sustaining, professional organization.

      It sounds impossible for many people but the fact of the matter is that this has worked for countless brands before yours.

      Take a look at any of the biggest names in your industry, and you can almost guarantee that they started out where you are right now and that they used social media – possibly alongside other tools – in order to grow and to become something bigger.

      While many people will fail to emulate that success story, that’s because they followed the wrong trajectory – or because they had no strategy to begin with.

      That’s what we’re going to look at here. We’re going to look not only at how you can go about creating a blueprint based on other highly successful sites but also how to make sure that you tailor that strategy to suit your brand, your mission statement and your audience.

      The plan is the single most important part of your entire campaign. So, get ready and let’s do this!

      Goals and Objectives

      The first thing to do is to identify what the goal of your social media plan is. You’d be surprised how many brands will jump into their social marketing without even considering this incredibly fundamental concept!

      A lot of creators and businesses will look at you blankly if you ask them what their plan is, or answer that it’s ‘to be more successful’.

      This isn’t helpful because it doesn’t provide us with a destination, meaning we can’t come up with a road map.

      So instead, ask yourself what success means for your business.

      Maybe you’re just trying to make lots of sales quickly?

      Maybe you want to establish yourself as an authority within a small sphere of influence?

      Or maybe you want to reach a massive audience and be considered a thought leader within a specific niche.

      Whatever the case, this is going to subtly alter the way you go about things. Likewise, you should also look at your budget, you should look at your timeframe and you should look at the number of hours you can commit to this plan.

      If you can build a whole social media department in-house as part of your business then great.

      But if in reality you’re only likely to be posting one or two status updates a day maximum, then be honest about this fact and build that into your plan.

      It’s better to have a moderate plan and to stick to it than it is to have a highly ambitious plan but then give up on day one!

      Branding

      The next thing you need to think about is your branding.

      And I’m going to be brutal with you now: there’s a very strong chance that your site and business needs a complete rebrand. Sorry!

      The fact of the matter is that your social media success is going to hinge massively on your branding. If your branding is bad, then you won’t be able to win over your followers and visitors.

      The whole point of your social media is to create positive interactions with an audience so that they consider signing up and subscribing and so that you build their trust and

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