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  • Beijing Review

    Spring Revival

    Apr 30, 2020 4 minutes
    By Zhang Shasha
    Copyedited by Sudeshna Sarkar

    Popular celebrity live-streamer Weiya has launched and sold many products on tech giant Alibaba’s e-commerce platform Taobao, from cosmetics to books and even rockets. On April 2, she expanded her range further when she sold real estate online.

    In collaboration with a real estate agent in Hangzhou, Zhejiang Province in east China, she sold vouchers to viewers, which would enable them to buy apartments from the agent at a discount if the purchase was made within 30 days. In case they didn’t buy anything, they would get their money back.

    Online campaigns

    With live-streaming marketing in full swing across China, this has

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