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    Reconnect and Profit: The 5 Key Ways To Connect With Your Business For Growth, Profit, and Fun
    Reconnect and Profit: The 5 Key Ways To Connect With Your Business For Growth, Profit, and Fun
    Reconnect and Profit: The 5 Key Ways To Connect With Your Business For Growth, Profit, and Fun
    Ebook207 pages2 hours

    Reconnect and Profit: The 5 Key Ways To Connect With Your Business For Growth, Profit, and Fun

    By Greg Larsen

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    About this ebook

    Reconnect and Profit outlines a very simple yet powerful process that enables business owners like yourself to discover the disconnections within your business and start reconnecting them.

    Disconnection—the act of detaching one thing from another

    Reconnection—the act of connecting back together; reestablishing a bond of communication or emotion

    Through this Reconnect and Profit process, you will find that these disconnections reveal themselves through various process categories and have a variety of complexities. Some are very easy to reconnect whilst others may require more time and effort. The reward for making these reconnections is likely to create an improved people culture within your business alongside improved internal processes. In addition, there is likely to be increased profit, potentially a rather significant increase. Hence, this book is entitled: Reconnect and Profit.

    The method that Greg details in this book has been applied to many businesses over the years. These businesses experienced change within the first six months and typically their profits typically increased, as well as the longevity of the business within its industry. As with these businesses, my method will enable your business to cement its value proposition as well as its point of difference.

    As an SME Entrepreneur and Business Advisor, Greg assist clients in shaping their ideas into a business proposition, supplement them in preparing a roadmap from strategic intent to a realisable action plan and then support them in transforming their vision into a business reality. He delivers practical solutions that matter. With his in-depth understanding of today's business landscape and its operating dynamics, Greg invests significant time and effort in developing a deep understanding of my client's needs. I promise you these are not just words.

    LanguageEnglish
    PublisherEvolve Global Publishing
    Release dateMay 21, 2020
    ISBN9780463157329
    Reconnect and Profit: The 5 Key Ways To Connect With Your Business For Growth, Profit, and Fun
    Author

    Greg Larsen

    Greg Larsen is a multi-owner SME entrepreneur, investor, business advisor, and number one international best-selling author. Greg has over 25 years’ experience owning and leading multi-industry companies to national and international sales growth through customer-centric values, building upon technology, strategic brand positioning, and internal financial and operational excellence. Greg's roles have included business owner, CEO, CFO, and COO positions, which give him the ability to work across all areas of a business model. He also has a master's degree in entrepreneurship from the University of Otago, New Zealand.Greg's best-ever entrance into a boardroom was through the ceiling. Upstairs on a mezzanine floor looking through some archived files, he lost his footing and ended up in the middle of the boardroom flat on his back via the suspended ceiling. To this day he isn't sure how he fell right in between the boardroom table and a credenza without injury. A few centimeters either way and the entrance may have been far more dramatic and life-changing. Dusting himself off, Greg was still able to deliver his presentation to his startled colleagues.Greg owns several businesses, including Dynamic Sport Limited, https://dynamicsport.co.nz, and Le Tissier Eyewear, https://www.letissier.co.nz. His International consulting businesses are Greg Larsen Limited, https://www.greglarsen.co.nz, and he has been a director and shareholder of a national advisory company, Advantage Business Limited. He has an investment company, Larsen Investments Limited, that has been investing and building a residential property portfolio for over 20 years. In 2019, Greg also became the founding director and shareholder of Immersion Group Limited, https://www.immersiongroup.co.nz, a multi-person international consulting services business.Simply put, Greg has helped hundreds of businesses to grow and succeed through empathy and emotional intelligence, along with his clear desire to realise business owners' dreams—while not falling through any more of their ceilings!

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      Book preview

      Reconnect and Profit - Greg Larsen

      Reconnect and Profit

      FRONT MATTER

      Cover Page

      Title Page

      Copyright

      Book Bonus

      About the Author

      What People Say About Greg

      BODY

      Introduction—Business Disconnections

      My Disconnect-Reconnect Journey

      Step 1—Owner's Perspective

      Step 1—Case Studies on Owner's Perspective

      Step 2—What Your Staff Think

      Step 2—Case Studies on Staff Perspective

      Step 3—Client Perceptions

      Step 3—Case Studies on Client Perceptions

      Step 4—What's the Competition Doing?

      Step 4—Case Studies on Gauging the Competition

      Step 5—The Numbers Don't Lie

      Step 5—Case Studies on the Numbers

      Perceptions to Reality—What Have We Found?

      Case Studies—What Have We Found?

      Start of the Reconnections—Team Conference

      Case Studies—Reconnections

      What Comes Next?

      Reconnect and Profit Flow Chart

      Appendix A—Full Survey Question Sets

      Appendix B—Sample Action Plan Tree Graph

      Appendix C—Example Team Conference Agenda

      Working With Greg Larsen

      Guide

      Cover

      toc

      Cover Page

      Cover Page

      Reconnect and Profit

      The 5 Key Ways to Connect Your Business for Growth, Profit & Fun

      By Greg Larsen 

      #1 International Best Seller

      #1 Best Seller x 40 in 4 Countries

      #1 Hot New Release x 49 in 4 Countries

      Copyright

      By Greg Larsen (c) Copyright

      All rights reserved.

      Book Layout ©2020

      www.EvolveGlobalPublishing.com 

      No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the authors, except for the inclusion of brief quotations in a review.

      Limit of Liability Disclaimer: The information contained in this book is for information purposes only, and may not apply to your situation. The author, publisher, distributor, and provider provide no warranty about the content or accuracy of content enclosed. The information provided is subjective. Keep this in mind when reviewing this guide. Neither the Publisher nor the Authors shall be liable for any loss of profit or any other commercial damages resulting from the use of this guide. All links are for information purposes only and are not warranted for content, accuracy, or any other implied or explicit purpose.

      Earnings Disclaimer: All income examples in this book are just that – examples. They are not intended to represent or guarantee that everyone will achieve the same results. You understand that each individual’s success will be determined by his or her desire, dedication, background, effort, and motivation to work. There is no guarantee you will duplicate any of the results stated here. You recognise any business endeavours have inherent risk or loss of capital.

      1st Edition. 2020

      ASIN:  B087TNC876 (Amazon Kindle)

      ISBN: 10:  9798645572259  (Amazon Print)

      ISBN: 13: 9798645572259    (Amazon Print)

      ISBN:  978-1-68454-430-1 (Ingram Spark) PAPERBACK

      ISBN:  978-1-64606-077-1 (Ingram Spark) HARDCOVER

      ISBN:  (Smashwords)

      CONTACT THE AUTHOR:

      Business Name:   Greg Larsen Limited and Immersion Group Limited

      Author Website:  www.greglarsen.co.nz

      Main Website:  www.immersiongroup.co.nz

      LinkedIn:  https://www.linkedin.com/in/gregjlarsen/ 

      Book Bonus:  https://www.greglarsen.co.nz/book-bonus

      Email:  greg@greglarsen.co.nz and greg@immersiongroup.co.nz

      Phone:  +64 21 960 801

      TRADEMARKS

      All product names, logos, and brands are the property of their respective owners. All company, product, and service names used in this book are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. All other trademarks cited herein are the property of their respective owners.

      Book Bonus 

      Visit https://www.greglarsen.co.nz/book-bonus to download.

      About the Author

      Greg Larsen is a multi-owner SME entrepreneur, investor, business advisor, and number one international best-selling author. Greg has over 25 years’ experience owning and leading multi-industry companies to national and international sales growth through customer-centric values, building upon technology, strategic brand positioning, and internal financial and operational excellence. Greg's roles have included business owner, CEO, CFO, and COO positions, which give him the ability to work across all areas of a business model. He also has a master's degree in entrepreneurship from the University of Otago, New Zealand.

      Greg's best-ever entrance into a boardroom was through the ceiling. Upstairs on a mezzanine floor looking through some archived files, he lost his footing and ended up in the middle of the boardroom flat on his back via the suspended ceiling. To this day he isn't sure how he fell right in between the boardroom table and a credenza without injury. A few centimeters either way and the entrance may have been far more dramatic and life-changing. Dusting himself off, Greg was still able to deliver his presentation to his startled colleagues.

      Greg owns several businesses, including  Dynamic Sport Limited,  https://dynamicsport.co.nz , and Le Tissier Eyewear,  https://www.letissier.co.nz . His International consulting businesses are Greg Larsen Limited,  https://www.greglarsen.co.nz , and he has been a director and shareholder of a national advisory company, Advantage Business Limited. He has an investment company, Larsen Investments Limited, that has been investing and building a residential property portfolio for over 20 years. In 2019, Greg also became the founding  director and shareholder of Immersion Group Limited,  https://www.immersiongroup.co.nz , a multi-person international consulting services business. 

      Simply put, Greg has helped hundreds of businesses to grow and succeed through empathy and emotional intelligence, along with his clear desire to realise business owners' dreams—while not falling through any more of their ceilings!

      In Reconnect and Profit, Greg provides a staged process that allows business owners to find interconnected disconnections within their business, analyse the data, bond their team together, create an action plan, and implement the strategies required to increase growth and profit while having some fun along the way. To enhance your grasp of the concepts, Greg shares real-life client stories of success and some failures. The results from implementing the reconnection strategies will transform your business. If you want to follow up on anything you've read in this book or you'd like to explore the possibility of having Greg reconnect your business, send him an email—greg@greglarsen.co.nz. He'd love to hear from you.

      What People Say About Greg

      The transformation of our business has been dramatic. Greg has been the catalyst of many initiatives creating not only an opportunity but following the process through from inception to completion. We have now moved forward ahead of our competition and provide an end-user the experience that sets us apart. Internally we are now a highly efficient well-oiled machine.

      Andy McRobbie NZ Sales Manager - Buro Seating

      We have been working with Greg for nearly 18 months and over that time we have learned a lot about ourselves and our business and what the driving force is behind our motivation to succeed. It has allowed us to bounce ideas off a neutral party, as well as the confidence to make positive changes within our business that benefit both customers and staff. We are very confident in the advise and support we receive and the service is outstanding so would be more than happy to recommend Greg’s services if the topic of business mentor/support come up with friends, family or business contacts.

      Lorraine Moloney Director – Aqualectrix Limited

      Greg has been working with me over the last year to assist in the growth and development of my business. Greg has a unique talent in that he truly listens to you as an individual and also the needs of your business. He is excellent at not only seeing the bigger picture and helping you form a clear vision but also provides guidance on the more subtle steps required to successfully reach that end goal. You can see Greg has a genuine interest to see you succeed and he is passionate about his work. This passion is contagious and with Greg's guidance, this has allowed me to grow into areas I hadn't imagined possible. I would highly recommend working with Greg if you are in business. The sessions and support are invaluable.

      Natalie Gray Director - Refocus Limited

      Greg has proven to be hugely helpful in both fine-tuning our current main core business as well as instrumental in our decision making during the developmental stages of a new business venture. Greg was very approachable and hugely informative.

      Michelle Innes KwikPak Food Solutions 

      Greg came to us in June 2016 and during our short but very productive period Greg highlighted our problem areas and we immediately launched into action. His professionalism and accuracy to note key topics was put into place. His advice and guidance was invaluable but unlike other consultants, words were not the end of the service, Greg supported all his suggestions with documentation and attendance at key meetings. Being a successful businessman in his own right, Greg also has top people skills on all levels and his ability to motivate was outstanding. We would recommend Greg to any company that is open minded to change and ready to make their business top within their industry. This is true value for your dollars. Just with a little help from Greg Larsen

      Lynda Jacobson  General Manager - Prodotti D’Italia Limited

      Introduction—Business Disconnections and Reconnections

      So your business isn't performing where it should be, but you can't quite put your finger on the problem—or problems. Your product (or service) is in demand and your employees seem to be working hard, but even with steady sales, something isn't adding up. Somewhere, somehow your business is experiencing disconnections, and those disconnections are dragging it down. And as the business owner, they are dragging you down too! I know because I've been there. That's why I've written this book—to detail a simple yet powerful process you can apply to uncover the disconnections within your business and start reconnecting them—so your business can profit mightily!

      Through this disconnect-reconnect process, you'll find that some disconnections are quite complex and play out across various aspects of your business. These may require noticeable time and effort to reconnect. Others are easy to reconnect. What's the reward for making these reconnections? The reward all business owners are after—significantly increased profits. And along the way, you can expect an improved people culture within your business alongside improved internal processes.

      When troubled businesses have come to me over the years, seeking my assistance to right their issues, it's the method I detail in this book that I put to use. The results: the troubled businesses experienced positive change within the first six months of my working with them, their profits increased significantly, as well as the longevity of the business within its industry. As with these businesses, my disconnect-reconnect method will enable your business to cement its value proposition as well as its point of difference, both of which are key to getting your profits up!

      Before Starting—The Key to Success

      Uncovering what is wrong with a business can be easy. Understanding why it is wrong can be a little harder. Fixing what is wrong can be harder still. However, the key to successful transformation of a business is simple. So, without further ado, let's head to the golden nugget of this book.

      We as business owners need to be aware that the disconnections of a business are typically (potentially 99% of the time) not standalone. They are interlinked with other areas of the business and their disconnections, which result in a domino effect. As such, success comes from going through my disconnect-reconnect method in its entirety, finding not only the disconnections, but how each disconnection is linked to others.

      We should anticipate that disconnections are interlinked, and to completely understand them, we need information from the business owner, staff, and clients as well as information about competitors and finances.

      Indeed, this is logical. However, many times I have seen the profitably of a business hurt, or worse, the complete demise of a business as a result of a perception,

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