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    Over 400 Advertisers Hit Pause On Facebook, Threatening $70 Billion Juggernaut

    More than 400 advertisers are pressing pause on their Facebook ads, in a costly backlash against the social network's handling of hate speech.
    by Shannon Bond Jul 01, 2020 6 minutes
    Rashad Robinson, president of Color of Change, one of the groups organizing an advertising boycott of Facebook for the month of July.

    When the Stop Hate for Profit campaign launched just two weeks ago, its organizers had not yet persuaded a single advertiser to boycott Facebook in July.

    Now, more than 400 companies, from Coca-Cola and Adidas to Ford and Lego, have vowed to halt advertising on the social network, in a growing protest over how it handles hate speech and other harmful content.

    For Rashad Robinson, this moment was a long time coming.

    "Facebook has given [advertisers] no other option because of their failure, time and time again, to address the very real and the very visible problems on their platform," Robinson, president of the civil rights group Color of Change, told NPR.

    Color of Change is part of the coalition behind Stop Hate for Profit, which also includes the Anti-Defamation League, the NAACP, and other civil rights and advocacy groups.

    The campaign takes aim at Facebook's advertising juggernaut, which accounted for more than 98% of the

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