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Endless Amount of Videos How to TikTok: What can the Platform do for Producers?

TikTok is currently booming like no other social media platform: it was the most downloaded app in January 2020 with 800 million active users per month and an average in-app usage time of 52 minutes. But what is TikTok, which content performs best there and how can music be optimally staged? We answer these questions together with Julia Szymik.

ikTok is an Instagram-like video platform where users can record short clips, add different tracks and sounds to them and edit them in different ways. The platform‘s video clips and

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