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    Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media
    Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media
    Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media
    Ebook61 pages1 hour

    Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media

    By Paul Lima

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    Are You Ready For Your Interview? How to Prepare for Media Interviews. (Includes special sections on Social Media)


    Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors, or other stakeholders?

    Is there an issue in your sector or at your company that has, or might, capture public attention? Are you dealing with a problem or a crisis? Are you using social media, such as Facebook, LinkedIn,  Twitter or a blog? Do you want to know what your target audience is saying about you on various social media streams? In short, "Are You Ready For Your Interview?"

    LanguageEnglish
    PublisherPaul Lima
    Release dateFeb 2, 2021
    ISBN9780987871114
    Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media

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      Book preview

      Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media - Paul Lima

      Are You Ready for Your Interview?

      How to Prepare for Media Interviews

      Includes Special Sections on Social Media

      Paul Lima

      ––––––––

      Published by Paul Lima Presents

      Toronto, Ontario, Canada

      www.paullima.com

      All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner.

      Copyright 2011 by Paul Lima

      Library and Archives Canada Cataloguing in Publication

      Lima, Paul, 1954-

      Are You Ready For Your Interview? / Paul Lima

      ISBN 978-0-9878711-1-4

      ––––––––How to Prepare for Media Interviews

      Be Prepared

      Are you seeking media attention? Have you sent out media releases to promote your organization, company, products, services, issues, or events? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company that might capture public attention? Are you dealing with a problem or a crisis?

      If you answered yes to any of the above questions, you need to be prepared for interviews by reporters, broadcasters, or even bloggers.

      When it comes to being interviewed by reporters, you're only as good as your worse quote. That means you need to be prepared to hit soft lobs (easy or positive questions) out of the ballpark. But you don't want to stumble over difficult questions or questions you'd rather not answer.

      Even if you are not actively seeking media attention, you never know when an issue might arise and a reporter might call.

      It's the information age and every executive, corporate spokesperson, and business owner, as well as anybody with an event, project or issue to promote, should be able to condense news, financial data, product information, points of view, and other announcements into brief, convincing messages—expressed in an articulate, newsworthy manner. They should also be able to respond in a clear, concise, focused, and appropriate manner to simple questions and to difficult questions about controversial issues.

      If you are not prepared for interviews, you may not convey the information you want to express, you may not correct false assumptions, or you may look as if you are hiding something—even if you are not.

      If you are prepared, you will be able to articulately and accurately reply to simple, complex, negative, or confrontational questions. You will be able to tell your story (or the story about your company, organization, products, services, events, or issues) in a newsworthy manner.

      If you are not managing a crisis, you want to answer reporter's questions—at least those you are authorized and qualified to answer—but you also want to weave your key messages into answers so you can convey your story, as you want it told.

      If you are managing a crisis, you don't want to look evasive. That does not mean explicitly answering every question asked. But it does not mean dodging issues or giving false information. It means anticipating questions and answering them as honestly as you can, based on the circumstances. In other words, if you cannot answer a question, because you don't have the information or you have been legally advised not to do so, you still have to say something.

      This report will help you prepare to actively and effectively participate in interviews with print, broadcast, and online journalists—whether they are pitching soft lobs or wicked curve balls—by helping you develop key messages, by showing you how to weave key messages into answers, and by demonstrating how to answer difficult questions or questions you'd rather not be asked.

      The First Principle

      When preparing for interviews with reporters, keep the first principle of media interviews in mind:

      You cannot control the questions. You can control your answers.

      Preparing for interviews enables you to craft interesting and newsworthy messages, along with supporting points and related anecdotes, that you want to convey. It is your job, then, to bridge from answers to an appropriate key message (more on key messages and bridging below).

      The Second Principle

      When preparing for interviews, keep the second principle in mind too:

      You cannot write the story. You can influence the story.

      By controlling your answers and delivering key messages you can influence the questions that reporters ask, and that can influence the direction the story takes. In other words, if you say something interesting, newsworthy, controversial (if you are so inclined), unique, or colorful, the reporter will—in many instances—ask follow-up questions on topics you've introduced. The

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